Adam Torres and Ranel Castro discuss Swagger.
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Show Notes:
Swagger is reinventing the way sports fans of all skill levels play fantasy sports. In this episode, Adam Torres and Ranel Castro, Co-Founder of Swagger, explore the mission and vision behind Swagger.
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About Ranel Castro
Bilingual Brand and Digital Marketing Director. Led US Promotions for Brand Marketing at Hertz Rental Car. Marcomm leader responsible for driving Strategy, Brand Building, Omni-Channel Campaigns, Product Innovation, Ecommerce integration, and cross-functional execution of promotional initiatives for the multibillion dollar airport and off-airport businesses. Led the development and execution of a data-driven, digital-first promotions strategy aligning to the Corporate Brand Strategy and delivering double-digit growth. Prior to Hertz, key member of Brand Marketing for a top gaming technology company, supporting SVP on P&L management and leading a cross-functional team in Brand, Customer Acquisition and Retention, SEO, Display Advertising, Social Media, UI/UX optimization, Email Marketing, Promotions, Sponsorships, TV/Radio/Print Advertising, and Website/Mobile Content. Helped launch a new mobile gaming app, a revolutionary loyalty program and OTT network. Highly-respected relationship-builder and collaborator. Leads with strategy, transparency and influence. Generates creative ideas and consumer-centric solutions. Proven success across different industries (Travel, Sports, Tech, Telecom, Alcohol), diverse regions (US, Caribbean, Latin America), various organizations (Agency, Startup, Tech, Fortune 500) and complex business challenges (Brand, Digital, Partnerships, Product).
