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This episode is action packed as we go over being innovative and efficient. Judah Bergman, Co-Founder & President of Joobaby does a great job of discussing the early days and getting Joolbaby’s first product off of the ground by finding an empty space in the market. We then go through the episode learning more about how he had a vision, built the vision, shipped the vision and where that long term vision needs to go.
Judah Bergman, the visionary Founder and President of Jool Baby, embarked on his entrepreneurial journey in 2015 driven by a simple yet profound need—to ensure his son’s safety without compromising the aesthetic of his home. This pursuit led to the creation of adhesive cabinet locks with a magnetic key, marking the inception of Jool Baby. Judah’s vision was clear: to provide easy-to-use, hassle-free, and visually pleasing solutions to the everyday challenges faced by parents.
Drawing on his e-commerce background, Judah skillfully launched the cabinet locks on Amazon, sparking further exploration in the baby industry. Guided by a customer-centric philosophy, he transformed Jool Baby from a single-product venture into a respected brand, featuring award-winning, patented products that address diverse parental needs with innovative solutions. Taking the company from an omni-channel presence to major retailers such as Target, Walmart, and Babylist, Judah aspires to make Baby Jool a globally recognized baby brand. His commitment to customer satisfaction is evident in his relentless dedication to improving lives through thoughtful product design. Meeting individuals expressing their love for Jool Baby products fuels his passion, emphasizing the brand’s impact on keeping families safe and surpassing industry standards.
Navigating a career path marked by multiple pivots and challenges, Judah transitioned from a solo entrepreneur to co-founding Jool Baby with Isaac Sultan. Their millennial and Gen Z perspective has allowed them to understand and address contemporary parenting challenges, disrupting traditional players in the industry. One such disruptor is the Jool Baby Folding Potty Seat, offering a portable and stable solution for potty training. Its design, including suction cups for stability, caters to parents’ needs while traveling, providing a secure environment for toddlers, and allowing families to venture out confidently.
Joolbaby links:
Website: joolbaby.com
LinkedIn: www.linkedin.com/company/joolbaby
Judah’s LinkedIn: www.linkedin.com/in/judah-bergman
Amazon: www.amazon.com/stores/page/5ED357B4-CB69-4528-B72D-0882EA936C34
IG: www.instagram.com/joolbaby
FB: /www.facebook.com/joolbaby
To learn more, visit:
https://www.linkedin.com/in/david-shaft/
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/david-shaft/
