Why authenticity, niche audiences, and podcasting beat vanity metrics every time.
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Show Notes:
On Mission Matters, Adam Torres interviews Moncy Trejo, CEO & Founder of Exposure Digital Marketing, about compressing the trust timeline with authentic content, building niche audiences that buy, and using podcasting to spark high-value opportunities.
About Moncy Trejo
Moncy Trejo is the Founder and CEO of Exposure Digital Marketing, the powerhouse behind some of the most impactful personal brands and content online today. In just eight months, she scaled her agency to 7 figures, without paid ads, by building real relationships and getting in the right rooms.
Her agency works with 7-, 8-, and 9-figure entrepreneurs, investor-backed founders, and industry leaders like Gary Brecka, Dan Fleyshman, Cody Sperber, and Eric Spofford. Behind the scenes, her team has scaled podcasts to over 500K downloads in under six months, built brand strategies for portfolios topping $5B+, and engineered viral growth across social channels, all through organic, strategy-led content.
Watch Full Interview:
Full Unedited Transcript
Hey, I’d like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you’d like to apply to be a guest in the show, just head on over to mission matters.com and click on Be Our Guest to Apply. All right, so today I’m in Beverly Hills, California at David Rivero’s Monetize Talks.
Let tell you, I love coming to this event each and every, each and every month. This month it was sold out. If you haven’t been to one of these yet, monetize talks.com. Go get your tickets for next month, and my next guest is a speaker today. So, Mony Mony. Welcome to the show. Thank you so much for having me.
Alright, so I need to know the backstory. How do you know David, how are you introduced to monetized talks? Have you been here before gi? Gimme some of the backstory. This is actually my first time. Oh, I got, I’ve unfortunately, that’s story. I was like, what am I gonna expect here? And I honestly, the people I’ve met already have been so amazing.
So. Excited to be here today. And then for future ones also. Oh, that’s what normally happens. Oh to Oh yeah. It’s become like this little community and it’s interesting to meet that like the all I like to say, the cool people come back. It’s fine. I love that. I, I’m a cool kid. So go. I’ll be back. So how’d you meet David?
Or how do you know David? Are we, yeah, so we actually connected honestly about like three, four weeks ago. Oh, nice. On the phone. So one of my good friends, Dr. Samantha Hart, she was actually going to be like a speaker today. But she couldn’t make it. Hmm. And so she hits me up, she’s like, Hey, I really need someone, you know, to come in here and like you, like a really good draw and all that.
I’m like, absolutely for you, anything. And this is the power of like networking with people. Hmm. And so I was just like, all right, just put me in contact with David and let’s see how it goes. We got together on text and then instantly he gives me a call. We connected instantly. It’s the Latino culture, you know?
So we were just like, oh, let’s go. You know? That’s what I’m talking about. Absolutely. And we just hit it off completely. We have a lot of mutual friends, so we were just like, all right, this was meant to happen. That’s what I’m talking about. So what are you gonna talk about today in your speech? Yes. I’m gonna be talking about personal branding and us utilizing social media as a tool to draw people in as like you attract.
People, you’re not trying to get them in. Yeah. You’re attracting them to your, to your social pages. Just gimme some of the tips. All, all the audience at home. Absolutely. We wanna know personal branding we talk about on the show all the time. What are some of the tips? So one of the biggest things that I always talk about is building the trust, but making sure that you built the trust factor into like a smaller little percentage compared to waiting a long time for people to connect with you.
Mm. So one of the ways that we do that is posting what you do on a day-to-day basis. Not necessarily, like if you’re in real estate, it’s not posting the houses, it’s not posting the next sale or the, you know, the next networking event that you’re at. Mm-hmm. If anything, it’s posting your family interesting.
It’s posting what you like to do outside of like your hobby, the personal and personal brand. Can you imagine that? What happens if you’re one dimensional like me and all you do is podcast all day? That’s so boring. I’m like, what’re doing the podcast behind the scenes? There’s so much connection that you’re doing in the podcast industry though, so people love that, I hope.
And then it’s also like posting like, Hey, you know, like it’s happened to me and I’m in the podcast industry where it’s just like you forget to press record. Or you forget to pass the audio. You know, I did that once. Like, oh, it sucks, right? Oh, 6,000 interviews I’ve done and I did that once, and I remember they threw me off and I was so sad.
You were just like, what in the world? I was, but the thing is, it’s like people to that person, I’m so sorry. No, I didn’t even know until I got home and I wanna cry. I know. It’s so sad when that happens, but imagine if you made a post about that where you’re just like. I just spent, you know, 15, 20, 30 minutes talking to someone.
It was such a great intro. There you, yeah, I traveled to North Allen. It was there about a big film festival. So it had to be that guy. Yeah, the guy that owns the festival. It had to be. That has to be, but like if you make that post, people would connect with you in such a deeper level because it’s not just the eyes on social media.
You’re also supposed the lows. Of social media. That hurts though. And it’s relatable. How do they get over it though? That hurts. It hurts. By they, I mean me. I mean everybody at home. I feel you. I feel you. It’s happened to me before. I spent like four hours recording content. The whole time I forgot to press record.
Stop. Oh yeah. So it happens to the best of us, even the professionals, you know, but just being relatable to other people and other people showing that you’re human too. Yeah. It humanizes your page. Mm-hmm. Rather than like becoming a billboard on social media and all that stuff, you know, it’s like we work with a lot of big, heavy hitters on social media.
So talk more about that, by the way. Talk more about your business and what you do exactly. Yeah. Mm-hmm. So the name of our company is Exposure Digital Marketing. We’ve been doing this. For nine years now. We started off just doing social. Wow. Congrats that, that’s amazing. UC matters. We’ve been around nine years too, so we started about the same time.
Yeah, exactly. We know the struggle that, come on. We’re still here though. We’re still standing. It’s good. Continue. Please. What? Absolutely. So we focus on content creation. Mm-hmm. Social media management and podcast management as well. So what we do is we do the strategy for content, we do the ideation.
We make sure that you have the right engagement on social media, all organic, nothing fake, everything’s real. And just we make sure that the right audience sees it. Mm. So rather than focusing on I need a mailing followers, it’s maybe you need 40,000 of niche followers instead that will actually buy your product, buy your course, or just connect with your Instagram.
I did not. Eli guessed it. Almost perfect. And you’re right, it is a niche in our audience that’s. So funny. That’s awesome though. Yeah. You guessed it like within 3000 or something. You think it’s just your persona. It’s the aura that you bring up. Not, not, not quite a million is what she’s saying. She said not big enough, but wouldn’t you rather have.
40 niche audience. I don’t care. You just got the fortune teller in you. It don’t even matter. I’m just say like, I would rather have 40,000 niche followers that would borrow you. I cook that all the time. Yeah. Than the million that we’ll never buy from you. Yeah. We don’t do well with the 20 sums. I don’t think they like the suit and tie, but we do well with the forties to 65.
That’s, that’s our, that’s our market. We know what it. Exactly. That’s our, that’s our listeners. And if you are 20 listening, keep listening. It’s okay. Keep listening. It’s okay. We got to grow a little bit anyway, so it’s fine. What do you like about podcasting and being in that industry? Honestly, it’s the networking.
Mm-hmm. You build so many relationships with people that you never knew you can have a relationship with. Yeah. And like one of the best things that we do is we guest placement also. So what we end up doing is putting people together that they would never have imagined in their wildest dreams. Yeah.
They’ll be having a conversation. That’s wonderful. Yeah. Yeah. It’s, and what do you find comes from that? Like as you’re building these stone opportunities? Yeah. There’s so many opportunities that end up scaling or growing from these people. Partner up together. All these businesses are getting created.
Yeah. It’s just a whole. Level of T surplus. Yeah. Yeah. It’s so much fun. I also like to think of it as it, it’s, it’s efficient. It is like I’m a collector. Yeah. So the way I see it is this is our, for everybody at home, this is our first conversation ever. And it’s documented. I think it’s cool. It’s, it’s cool when you meet people and you’re like, oh, I remember when I met you.
And then Gary for everybody, it’s been watching this series, so Gary’s another speaker today and he was on the show maybe six months or a year ago or Cool. Something like, yeah. So this is the second time on the show. Nice. So and it was at some other event, or I don’t even remember where. Like right this moment.
It might have been during the Milken Conference, global conference during that week. I think he was on the show. But and now we get to know each other and the networking part. I agree. It’s amazing. It’s awesome. It’s like, you know, you build this relationship with someone that you never knew you were going to have at the end of the day.
I mean, I have a, for example, I have a client from Australia. She just came in. One and a half weeks ago, and she did a tour in la, New York City, Miami. Wow. In St. Louis. Mm-hmm. Nine days of solid recordings, 51 recordings total. Dang. I don’t know how she did. It’s, I don’t know. Amazing how I did it. Yeah, that’s great.
Like the people that she was able to connect with, like she’s having a book. Getting published and all that by the end of the year. And now we have people that are like, I wanna buy a whole bunch of her books. I wanna give it away to my audience members. I wanna do this. Mm. That wouldn’t have happened though, without the power of podcasting.
It’s crazy. And connecting with someone. I love it. And everybody at home, you see, I told you, like I, I I talk about it all the time, but I’m biased. But and now we have somebody else saying Exactly. All right, last questions ’cause I know they’re gonna call you up to speak soon. Yes. I know there’s a lot of things, but if there was one thing that you hope the audience takes away from your speech today, what would that be?
You know what, when it comes to building your personal brand, just be as raw and natural and authentic as it can be. Mm-hmm. You know, don’t worry about being someone that you’re not on social media or being liked by everyone. Find your niche audience and post who you are and what you do. Yeah. Always be authentic.
Fantastic. And last thing, I’m looking at the camera. How do people follow you? How do they connect? Absolutely. So you can go on Instagram and follow me at Mon cmb. Fantastic for everybody at home. Just so you know. We’ll definitely put the links in the show notes so you can go and and connect with Moni.
And speaking of the audience, if this is your first time with Mission Matters and you haven’t done it yet, hit that subscribe or follow button. This is a daily show. Each and every day I’m bringing you new content, new ideas, and hopefully new inspiration to help you along the way on your journey as well.
So again, hit that subscribe or follow button and Monty so much. I’m looking forward to hearing your speech later. Thank you.
