Adam Torres and Larry Easto discuss Larry’s new book.
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Show Notes:
New book alert! In this episode, Adam Torres and Larry Easto, Writer and Marketing Coach at Professional Services Connection, explore Larry’s new book, New Beginnings & New Opportunities.
About Larry Easto
As long as your service delivers true value to clients, YES, can continue to thrive when the pain of the current pandemic fades into the past. Not only can you continue to attract more ideal clients, you can be booked solid with clients you love to serve and are really good at satisfying. How is this possible? It’s simple: authentic marketing. As long as you follow the standardized, one-size-fits-all approach to marketing your services, your messages will be lost among the blatant exaggerations and outright lies of today’s marketing.
Authentic marketing will help you showcase your best stuff … helping you stand out from the crowd. And, not only that, aligned with your personal values and beliefs, your marketing communications will resonate with similar, like-minded people … those potential clients who want the benefits that your services deliver. One reality of the COVID-19 crisis is that it will change so many of the ways that we do things.
What better time to stop marketing your coaching services as if they were mere commodities?
What if you could help potentially ideal clients could not only recognize, but also appreciate the true value of your professional services?
How well do you think that would help you generate more new business?
That is what authentic marketing can do for your coaching business. Here are typical comments of two coaches whose marketing is authentic.
“What I like about Larry Easto is that he is highly authentic and truly cares about making a difference to his audience.” Christopher Salem, Life & Business Strategist
“…a credible coach I can contact when in need… It’s always good to have a kindred spirit…
Gary Brennan, Executive Presentation Coach
To learn more about how authentic marketing can help your coaching business survive the COVID-19 crisis … and thrive once it has passed … book your free coaching call. (Copy & Paste Booking Link: http://tiny.cc/9w6vnz )
He believes in the power of networking, that’s why he is a LinkedIn Open Networker (LION). Please feel free to connect with him using his email address: pro.services.connection@gmail.com
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