Adam Torres and Ron Coury discuss Ron’s book.
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New book alert! In this episode, Adam Torres and Ron Coury, Author of Tenacity: A Vegas Businessman Survives Brooklyn, the Marines, Corruption and Cancer to Achieve the American Dream, explore Ron’s new book.
About Ron Coury
Ron Coury is a name that is well-known to longtime residents and members of the business community in Southern Nevada. A U.S. Marine, Coury has seen and done a lot in his 45 years in Las Vegas. Coury is an observational entrepreneur, a “niche finder,” in his words. With nearly every venture he has undertaken, alongside various business partners including Dan Hughes, Don Tamburro and Tom Boeckle, he identified operational nuances that led to enhanced levels of success with all their ventures. This mindset was fascinating to execute in a young, growing town like Las Vegas since his arrival in 1973. Coury has worked as a casino dealer, real estate agent, founder of a limousine service and a partner in bars, restaurants, major graphics and glass companies, along with several automobile dealerships in Nevada and California. In the 1970s and ’80s, visionaries willing to go for it found Las Vegas to be a prime setting for fulfilling their entrepreneurial aspirations. Coury, year after year, pulled together concepts with his partners, identified funding and implementation, and enjoyed riding the wildest fun-filled roller coaster of business and life.
From growing up on the streets of Brooklyn in the ’60s and early ’70s to surviving the good-ole-boy and Wild-West business and political climate of old school Las Vegas, Coury’s memoir “Tenacity” is a testament to how his courage and perseverance enabled him to prevail against unethical, illegal and seemingly insurmountable obstacles along the path toward achieving his goals and dreams. Coury also chronicles his biggest challenge of all, beating esophageal cancer against the longest of odds.