Adam Torres and Katelyn Brower discuss B2B social media marketing.
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B2B social media marketing on LinkedIn doesn’t have to be a mystery. There are simple principles that brands can follow to succeed. In this episode, Adam Torres and Katelyn Brower, Social Media Manager at Sterling, explore what it takes to leverage LinkedIn to grow a brand.
About Katelyn Brower
Professional Women’s Lacrosse wasn’t in my future, so Katelyn Brower decided to take a different path. She is an expert in the social media marketing and employee advocacy fields. Each day she works hard to make the social media world a well-known home for the business to business community. It’s no longer just consumer brands making an impact on society.
Sterling—a leading provider of background and identity services—offers a foundation of trust and safety that spans across industries, professions, and borders. Our technology-powered services help organizations create great environments for their workers, partners, and customers. With office locations around the world, Sterling conducts more than 100 million searches annually.