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In this episode of “The Growing Our Future” podcast hosted by Aaron Alejandro, Gary Joiner, the Director of Communications at the Texas Farm Bureau, shares insights into the vital role of communications in agriculture. Gary reflects on his journey, starting from his chance encounter covering a Farm Bureau event to becoming its communications director. He emphasizes the importance of storytelling in bridging the gap between farmers and the public, especially the youth.
The conversation delves into the diverse career opportunities in agriculture communications, highlighting the need for skilled communicators to amplify the industry’s message. They discuss the evolving landscape of agricultural communication, incorporating platforms like TikTok and addressing public expectations around sustainability. Throughout the episode, the trustworthiness of farmers and ranchers, coupled with their dedication to sustainability, emerges as a central theme, driving home the importance of effective communication in shaping public perception and advancing agricultural practices.
Watch Full Interview:
Story Notes:
- Who is Gary Joiner
- Communication and Agriculture
- Career Journey
- Opportunities in Agriculture
- The Role of Trust
- Utilizing Social Media
- The Importance of Planting Seeds
- Nurturing Growth
- Fostering Community Trough Ariculture
Learn more at MyTexasFFA.org
