Adam Torres and Leigh Caldwell discuss Irrational Agency.
The Irrational Agency is a behavioral insight agency that helps brands create winning retail strategies grounded on their in-depth research in consumer psychology. In this episode, Adam Torres and Leigh Caldwell, Co-Founder of Irrational Agency, explore the Irrational Agency and how it uses behavioral science to help brands succeed.
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About Irrational Agency
Irrational Agency is a team of behavioral researchers who uncover personal narratives that drive non-conscious buying behaviors to enhance customer experience and drive business impact. The agency was founded with a background in behavioral pricing strategies, consumer psychology, economics, and decades of experience in traditional research methods