Adam Torres and Bryan Kimbell discuss purpose led brands.
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Show Notes:
Creating a purpose led brand is the goal of many companies. But how many of us know exactly how to accomplish this? In this episode, Adam Torres and Bryan Kimbell, Founder and Chief Strategist at Ethike Marketing, explore what it takes to create and grow a purpose led brand.
About Bryan Kimbell
Bryan Kimbellis a data-driven marketing professional with nearly two decades of strategic brand and marketing experience. He has a passion for for-profit social impact companies and creating new ways to do good while doing good business. He’s been fortunate to work alongside great people to build and grow companies in a variety of categories including: B-Corp, Public Benefit Corporations, Digital Tokens, SaaS, CPG, Consumer Electronics, Creative Agencies, Professional & Amateur Sports, and Outdoor Recreation.
With direct experience in both B2B and B2C traditional brand marketing and advertising, as well as B2C ecommerce, data analytics, experiential, and digital experiences, he brings a unique perspective to the executive team. His goal is to help every employee and customer become a brand fanatic, bringing organizational brands to life through strategic brand architecture, positioning strategies, brand messaging and guidelines, and customer journey experience management.
About Ethike Marketing
We provide brand behavior consulting and fractional marketing leadership for purpose-driven brands looking to grow their business and impact. We work with fast-growth startups, mid-sized scale-ups, and established blue-chips. 80% of consumers expect businesses to contribute to society. Yet only 25% trust business to do the right thing. If only business leaders knew that purpose-led brands grow up to 14 times faster than their counterparts. He provides brand behavior consulting and fractional marketing leadership for purpose-driven brands looking to grow their impact and business. He brings clarity, purpose, and inspiration to each brand. He works with, cutting through complexity to find the core gems that will take a brand forward into the future.
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