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Best Practices for Launching a New Product into Market with Renee Miller

Adam Torres and Renee Miller discuss what it takes to bring a new product to market effectively.

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Show Notes:

  • Product research and development
  • Product launch
  • Focus groups

Launching a new market can be a daunting task. While some may take a “shotgun” approach, having a strategic plan can save both time and money. In this episode Adam Torres and Renee Miller, President & Creative Director at The Miller Group, discuss different approaches to a successful product launch. 

About Renee Miller

The life cycle of a solution can be measured in days, but a genuine idea can last forever. And enduring ideas create greater brand appeal for consumers. That’s why I like to work with clients who have a clear grasp of their challenge. It leaves me free to focus on the solution.

The life cycle of a solution can be measured in days, but a genuine idea can last forever. And enduring ideas create greater brand appeal for consumers. That’s why I like to work with clients who have a clear grasp of their challenge. It leaves me free to focus on the solution.

As a marketer specializing in hospitality, durable goods and financial services, my biggest thrill has been witnessing clients’ successes and working with stellar companies like GE, Kenwood, Wolf Range, Goodwill, simplehuman, PSAV, RE/MAX, 7-Eleven, TransAmerica, Kirkland Signature, and Centra Credit Union.

As a creative director, I’ve enjoyed my share of wins including an Award of Achievement for a three-year effort to eradicate West Nile virus in Southern California. I’ve also enjoyed creative accolades from The One Show, Communication Arts (CA), Best of the West, ADDY, Graphis, and NY Art Directors Club.

My most gratifying moments, though, have come from working with non-profit organizations like Homeboy Industries, Gay Men’s Chorus of Los Angeles and Goodwill Southern California to make a positive impact on the people they serve.

About The Miller Group

The Miller Group is a creatively led, strategically driven digital advertising and marketing agency constantly seeking and celebrating new disciplines and innovative ways of thinking to meet our clients’ needs. 

We believe that advertising is about connection: every brand has a story, and it’s our job to tell those stories in a way that is compelling, convincing, and above all, connective.

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