Adam Torres and Brad Schlachter discuss brand strategy.
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Show Notes:
Brand positioning strategy has become increasingly important in today’s competitive market. Telling the right on brand story can mean the difference between a successful launch and one that falls flat. In this episode, Adam Torres and Brad Schlachter, Marketing Consultant and Fractional CMO, explore brand positioning strategy and what business owners and entrepreneurs should know.
About Brad Schlachter
Brad Schlachter is a highly accomplished digital marketer, advisor, and strategist for leading entertainment and technology-focused organizations. His unique combination of traditional branding and performance marketing skills has enabled him to successfully launch and scale revenue for multiple digital products and services.
He regularly consults with companies on launching new business initiatives, driving customer acquisition, advising on monetization/content strategies and building strategic partnerships. He served as the marketing lead for Motor Trend OnDemand, the premier OTT destination for gearheads and was the VP of marketing at Hallmark Labs for the launch of their family-friendly SVOD service Hallmark Movies Now (formerly Feeln).
In addition, He served as the acting VP of Marketing for Jukin Media, a leader in the viral video space with 3+ Billion Monthly views, to drive growth and develop brand positioning and marketing strategies. Prior to his focus on the web and OTT video services, he held various senior level positions in the interactive entertainment space for companies such as Major League Baseball, Disney, and Microsoft.
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