Adam Torres and Paige Arnof-Fenn discuss branding.
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Branding has become increasingly important for business owners as the marketplace makes a move to digital. In this episode, Adam Torres and Paige Arnof-Fenn, Founder & CEO Mavens & Moguls, explore the importance of branding and how business owners can set themselves apart from the competition.
About Paige Arnof-Fenn
She was first VP marketing/CMO Zipcar (now Avis), VP of marketing Inc.com (sold to Bertelsmann) and the first SVP of marketing at Launch Media (went public & later sold to Yahoo.
She worked as a special assistant to the CMO of global marketing at The Coca-Cola Company (Sergio Zyman) and held the position of director of the 1996 Olympic Commemorative Coin Program at the Department of Treasury, U.S. Mint. Prior to running the Olympic joint venture, She worked in brand management at Procter & Gamble.
She is a popular keynote speaker and panelist at venues including the New England Direct Marketing Assn, MIT Enterprise Forum, Commonwealth Institute, HBS, the AMA, Simmons School of Management (where she was also Entrepreneur-in-Residence and on the Dean’s Advisory Council), Women in Technology, various corporate workshops and conferences and on the faculty of CLE. She judged the Dalton Pen, Web Marketing Association and Stevie Awards, coached other entrepreneurs through Springboard Enterprises and hosted online webinars to share marketing expertise with business owners around the world.
About Mavens & Moguls
Mavens & Moguls works with venture capitalists, entrepreneurs and business executives who seek expert marketing advice and innovative ideas without the overhead of a full-time marketing staff. Our clients value our expertise and passion. We work with businesses across various categories from startups to Fortune 500 companies.