How Shupto Mahbub’s client-first model is reshaping advisory services for small and mid-market businesses.
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Show Notes:
In this Mission Matters episode, Adam Torres interviews Shupto Mahbub, Co-Founder of MatrixMindz Financial Consultants, live from the Original Mixer in Los Angeles. Shupto shares insights into his boutique firm’s innovative Managed Accounting Solutions, a client-first, subscription-based model that brings hands-on support to small and mid-market companies nationwide. With over 25 years of financial experience spanning New York to California, Shupto is building trust, scalability, and profitability for clients who need more than just billable hours.
About Shupto Mahbub
Shupto Mahbub is the co-founder and managing partner of Matrixmindz Financial Consultants, bringing over 20 years of experience as a seasoned accountant and CFO. A strategic planner and executor, Shupto has successfully expanded businesses on both national and international levels. His career spans multiple industries, including retail, manufacturing, nonprofit, education, technology, professional services, construction, capital markets, healthcare, and hospitality.
Shupto has a deep expertise in GAAP and IFRS, financial planning and analysis (FP&A), and SOX compliance. His proficiency in valuation, tax planning, and treasury functions allows him to provide clients with comprehensive financial strategies. He is also highly skilled in navigating sales tax issues and implementing advanced accounting systems such as Sage, MS Dynamics, and NetSuite.
About MatrixMindz Financial Consultants
MatrixMindz is a financial consultancy firm dedicated to empowering small to midmarket businesses with tailored CFO advisory and managed accounting services. The goal is to help businesses strengthen their financial foundation, optimize their strategies, and drive sustainable growth. With deep expertise and hands-on approach, they provide clear, actionable financial solutions that address unique challenges.
At MatrixMindz, their mission is to provide businesses with the financial clarity and strategic insight they need to thrive in today’s competitive landscape. They aim to be the trusted partner, help manage finances effectively, make informed decisions, and achieve sustainable success.
Watch Full Interview:
Full Unedited Transcript
Hey, I’d like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you’d like to apply to be a guest in the show, just head on over to mission matters.com and click on Be Our Guest to Apply. All right, so today I am in Los Angeles, California, and I am at the original mixer.
Let me tell you, Los Angeles Consulting Group and Kathleen Tapley put on quite a show. This is the second year that I’m coming out to this event and I don’t miss it every year. My next guest is Shupto. Welcome. Thank you Adam. Thank you for having me. So what brings you out to Original Mixer? You know, original Mixer is great event.
I got a lot of referral from friends who said like, you know, there are a lot of good people, fellow friends, uh, and colleagues you meet. So that’s how I came in. And no doubt, I ha I’m meeting a lot of colleagues who I work earlier or, you know, had some sort of contact earlier. Yeah. So how long have you been part of the community?
Like how long have you known, like Kathleen and just the whole community as whole? How long have you been around? So we’ve been around like, what, two little more than two years? Yeah. In this, uh, Los Angeles. But we are in the, uh, Sacramento area as well for over five years. Wow. And so does the New York City area.
We are over like. 20 years of my background over there. Ah, that’s amazing. And so what keeps you coming back to this event and what makes it interesting to you? Like it is so lively. Yeah. And full of, you know, professionally we have fun. You may get to meet with a lot of old colleagues. Mm-hmm. Talk about professional stuff, collaborate with a lot of friends and colleague that you wouldn’t do it in other events mm-hmm.
And stuff like that. So. This is why this event is so different than other conferences where you’ll see, uh, you meet co colleagues, but here is like, I feel like it’s friendly. Yeah. It’s Tell us a little bit more about what you do in your business. So Metrics Financial Consultant is a full service, a boutique, full service, accounting and advisory firm.
Hmm. And we do our signature, uh, services, uh, managed accounting solutions. Yeah. Which is basically. Kind of outsource accounting, however, you know, it has the special sources to it, that it’s a managed, like subscription based. Mm-hmm. Um, one month fee depending on the service you want. So that’s where it is different.
Yeah. We handle our clients with our own personal touch regardless, whatever the situation is. And that is the differentiation between us and any other. Accounting firm. Yeah. What’s your sweet spot for like clientele? Like what kind of clients are you working with? Small businesses only large business, middle market.
What’s the sweet spot? So we are industry agnostic and we work with the small to all the way to mid market. Mm-hmm. And I define the mid market, like somewhere 50 to $250 million. Yeah. Yeah. And how long have you been in the business? I’ve been doing this for over 25 years. Yeah. Uh, I work with a lot of family office in New York City area.
So what do you enjoy about working with that crew? ’cause and the reason I ask that for everybody at home, just so you know, original mixer, heavy in the family office, seeing a lot of financial professionals as well. So what do you enjoy about that market? It’s just the helping that market. There’s a lot of uh, family and you, you can be creative, right?
Yeah. It could be a hundred of different other solution, but you know, if you are creative enough, you’ve been doing it for a while. Yeah. You can be really creative and help them and I think that is the satisfaction. Yeah. That you get the hope. From like, you know, you get to help a client that was really distressed mm-hmm.
Or get taxes too high, paying unnecessary taxes or, yeah. Not maximizing the strategic planning to do the, uh, business. Hmm. And for your industry, like what kind of trends are you following? You know, I always follow kind of simple stick way, like, you know, be prepared, right? Mm-hmm. Do enough homework and, and, and like talk to the client, right?
Yeah. You know, it’s not like, you know, I’m only gonna pick up the. Phone when the client is calling me. Right? Yeah. Because I think that’s where the gap is. Don’t pay attention to the billable hours and stuff. Just like, you know, talk to the client and that’s when you know you can get to solve a lot of future problems for a client.
And that is one of the reason I created that, uh, managed accounting service because it’s not like, you know, every time you talk to me, a bill is coming to you. Yeah. Right. It’s just like, you know, regardless, whatever it takes, how long it takes. Mm-hmm. Or whatever, how many tax return we need to do. Yeah, yeah.
It’s just we have to do it. And especially when a client thinking of exiting out or thinking of growth. Yeah. Yeah. There’s a lot of planning goes behind it. Mm-hmm. And I, at metrics clients, you know, we hold hacks regardless. Whatever it is, three o’clock in the morning we’ll handle it. That’s where, you know, I follow the trend that.
You know, it’s the client service. Mm-hmm. Ultimately, client needs to be happy and needs to make the money. Yeah. And that’s what I think you feel as a. As a service provider, you did your job. Mm. In the industry as a whole. So looking outside of maybe Matrix and just working with all these funds and these family offices and things like that, what kind of things you finding interesting?
Like what kind of deal flows coming around? Like what? Get let me inside those, those walls for a little bit there. So, come on, you’re in New York. What’s going on man? What are you following? So, no, we are, we’re in all over the place. We were in, uh, you know, San Francisco, you’ll see a lot of tech thing going on.
It’s a new thing now. You’ll see a lot of app people like that. Those are like an AI is another one. So in that part of the West coast, east coast is mostly like, you know, we investment, you know, we want to do this funding. So what I find interesting is people always look for profitable company. Mm. Right.
And, and you have to make it profitable, right? Yeah. If you, if you talk to the client. And certain things you work out and, you know, client, maybe family office may be in that particular industry, but they are looking for more, getting into more different client portfolio and stuff like that. So that’s why, you know, those family offices are very interested.
Mm-hmm. Not so much into, probably if they’re in the same industry, they’re not so much into like, okay, how profitable you are. They probably want to buy out those clients because they want to be in there. Yeah. Or, or make that portfolio bigger. Amazing. Last thing I want you to do, Soto, look into the camera.
How can people follow up? How can they learn more? Well, you can follow up always. Uh, going to our website, ww dot metrics minds finance team.com. And there is an info button you can always, you know, send us or you know, follow me LinkedIn. I have a LinkedIn profile where you can follow me. Perfect. And for everybody at home watching, just so you know, we’ll definitely put the links in the show notes so you can just click on the links and head right on over.
And speaking of the audience, if this is your first time with Mission Matters and you haven’t done it yet. Hit that subscribe or follow button. This is a daily show. Each and every day we’re bringing you new content, new ideas, and hopefully new inspiration to help you along the way in your journey as well.
So again, hit that Subscribe or follow button. And Shupto, thanks again for coming, man. You’re welcome. Appreciate you. You. Thank you, Adam. Thank you for having me.