Commoot Launches Advertising Space on Semi Truck Trailers with Dan Salganik

Adam Torres and Dan Salganik discuss out of home marketing.

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Show Notes:

Have you ever been stuck in traffic next to a semi truck looking at a blank white trailer? What if that blank white canvas was a moving billboard? In this episode, Adam Torres and Dan Salganik, Founding Partner at VisualFizz and Commoot, explore out of home marketing and how Commoot aims to transform truck trailers into advertising opportunities.

About Commoot

Commoot brings “awareness to the road” by utilizing unused advertising space on the trailers of semi-trucks, box trucks, and large vehicles. Graphic, eye-catching “billboard-like” ads are attached to trailers through heat-wrapped vinyl or a ‘poster’ framing system. Commoot helps brands by supporting brand awareness initiatives, as well as creating a stronger and more tactical campaign for clients. Beyond becoming a new platform for OOH media, Commoot plans to innovate in a few other ways. Commoot is one of the first platforms to allow quick and seamless OOH campaign creation through a marketplace website.

Commoot is currently building proprietary technology that can track a very large amount of data through camera technology, machine learning, artificial intelligence, and geographical information systems, and more. Our technology can allow corporations, cities, and other organizations to make major decisions more easily through the use of our data. 

How Commoot Benefits Brands

Commoot benefits brands by ensuring their ad messaging reaches audiences more frequently, for longer, and in a way that does not allow the user to become “blind” to the ad message.

How Commoot Benefits Trucking Companies

Commoot partners with trucking companies and fleet owners across the country to lease their unused white space on the sides of their shipping containers, offsetting the costs of fleet management.

How Commoot Benefits Marketing Agencies
Commoot allows Marketing Agencies to provide their clients with a powerful form of Out of Home (OOH) marketing and branding. Commoot provides real, actionable data to further supplement their marketing campaigns.

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