Adam Torres and Mike Goldberg discuss content strategy.
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Show Notes:
Content strategy and content marketing are buzzwords that currently dominate the marketing landscape. But some things never change, though the medium and distribution may with the advent of new platforms. In this episode, Adam Torres and Mike Goldberg, Editor In Chief at Vonage, explore content strategy and philosophies that have remained consistent through the years.
About Mike Goldberg
Mike Goldberg tells stories everyday. From writing about the latest trends in the B2B marketing and digital advertising landscape to providing useful tips and insights for business leaders to do their jobs better, he understands the role content plays in turning prospects into customers. Engaging and visually stimulating content is what he creates. He invites you to take a peek at some of his work and see why content marketing rocks!
Specialties: Content marketing, content strategy, brand marketing, brand identity and awareness, copywriting, creative direction, presentation development, advertising, sales support, thought leadership, corporate branding, social media, business blogging, content creation, collateral and marketing materials, product marketing, PR, journalism
About Vonage
We’re making communications more flexible, intelligent, and personal, to help enterprises the world over stay ahead. We provide unified communications, contact centers and programmable communications APIs, built on the world’s most flexible cloud communications platform.
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