Adam Torres and Joanna Pineda discuss customer journeys
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New book alert! In this episode, Adam Torres and Joanna Pineda, Founder, CEO and Chief Troublemaker at Matrix Group International, explore creating amazing customer journeys and the new book Joanna will be releasing with Mission Matters.
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About Joanna Pineda
Joanna Pineda CEO and Chief Troublemaker at Matrix Group International, Inc., a web design and development firm based in Arlington, VA that helps trade associations, professional societies, foundations, private firms and think tanks do business online. Matrix Group clients look to us for strategy, web design, app development, association management software, content management systems, integration, custom web development, hosting and e-marketing services.
She tends to work with clients at the onset of projects to help organizations define their goals, target audiences and service offerings. She will ask questions like, “Who are you? Why does your organization exist? How do you make the world a better place? Why do people join or become customers?”Joanna wants to work with organizations that have big dreams, have senior leadership support for their online initiatives, aren’t too dysfunctional and full of silos, and are looking for a partner to help them find their path online.
When you are a Matrix Group client, they will make a commitment to get to know you and your organization, you’ll get phone calls about “crazy ideas,” you’ll get excellent project management, you will love my amazingly talented technical team, and you’ll be amazed at how ridiculously creative her staff can be. When you get to know me, you’ll learn that I’m devoted to my kids, my company and my husband, she’s a HUGE tae kwon do fan, and I never go anywhere without my camera.
Matrix Group International is a leading web design and development agency in the Washington, DC area. They partner with associations, professional societies and nonprofits. Their services include: web design, content management system implementation, e-commerce systems, web based association management software (MatrixMaxx), integration with other AMS systems, mobile app development, e-marketing and social media.