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In the episode, Richard Yoon, Founder of Luci, a gamified personal finance app (think DuoLingo + budgeting and other personal finance goals), shares his passion for making personal finance fun and simple. He also answers the following questions:

  • What are your and your team’s backgrounds?
  • What is Luci?
  • Why did you start Luci?
  • How is Luci different from other budgeting apps?
  • What’s the current status of the app?

Passionate about simplifying financial freedom, Richard Yoon founded Luci, a gamified personal finance app that makes learning and building positive personal finance habits fun. Richard brings 7+ years of tech and startup experience, having helped grow Honey as an early employee, which Paypal acquired for $4b. From his Wall Street days as a bond trader, investment banker, and quant/algo trader at Goldman Sachs, Richard combines financial expertise with an innovative mindset to empower individuals to have fun while taking control of their finances.

To learn more about Luci App, visit:

Website: https://spaceluci.com/
Apple Podcasts: https://apps.apple.com/us/app/luci-soon-science-inc/id1608114955

To learn more, visit:
https://www.linkedin.com/in/margueritacheng

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/Marguerita-Cheng

This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS or Guardian, and opinions stated are their own. Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). OSJ: 200 BROADHOLLOW ROAD, SUITE 405, MELVILLE NY, 11747, 631-5895400. Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. FOREST HILLS FINANCIAL GROUP is not an affiliate or subsidiary of PAS or Guardian. CA Insurance License Number – 0L64608, 2023-159059. Exp 08/2025

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