Adam Torres and David Shapiro discuss digital marketing for public companies.
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In today’s challenging market for micro and small-cap companies, what should a company do to overcome the headwinds they face? In this episode, Adam Torres and David Shapiro, CEO of B2i Digital, Inc., explore the micro and small-cap sectors and the digital marketing landscape.
About David Shapiro
David has worked in finance, technology, and marketing for 30 years, including 5 global banks and 3 advertising agencies. He currently supports the National Investment Banking Association as their Chief Marketing Officer. Prior to B2i Digital, he was the Chief Marketing Officer for Maxim Group and one of the founders of their investor awareness platform, M-Vest.com. He has previously worked as head of marketing for micro-cap companies in the transportation and healthcare industries. David maintains his status as a Google Partner and Facebook Marketing Partner. He has spent the last 15+ years managing digital ad accounts that delivered billions of ad impressions across all prominent platforms. He has provided digital marketing consulting to B2C and B2B companies in a wide variety of industries including healthcare, financial services, technology, real estate, hospitality, beverage, automotive & pharmaceutical. He received a BS in Applied Economics and Business Management from Cornell University.
About B2i Digital, Inc.
Historically, the worlds of finance and marketing kept to themselves. It’s only been in recent years that they are coming together, and marketing is being used effectively and compliantly to share a company’s story with a relevant investor audience.
B2i Digital brings together decades of experience from the disparate worlds of investor relations, investment banking and digital marketing.
In the rapidly evolving capital markets landscape, CEOs can no longer rely on the typical siloed mentality and try to manage multiple vendors. They need an integrated team that takes a holistic approach to their company’s capital raising and investor awareness goals.
Investors want accurate, factual, relevant, and timely information provided by the companies where they invest. No hype. Just facts. Plus, direct access to senior management.