Digital Marketing Strategy and the Impact of AI with Peyman Nilforoush

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Adam Torres and Peyman Nilforoush discuss digital marketing and AI.

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Show Notes:

Content marketing is at the core of a good brand strategy. With advances in AI and digital marketing, more is possible now than ever before. In this episode, Adam Torres and Peyman Nilforoush, CEO and Co-Founder of inPowered, explore how digital marketing and AI are changing the business landscape.

About Peyman Nilforoush

Peyman is the CEO and CoFounder of inPowered which enables fortune 500 brands to discover and amplify trusted content to educate consumers and drive sales.

Peyman along with his brother Pirouz previously founded NetShelter in 1999, which became the world’s largest technology property on the web before being acquired by Ziff Davis in 2013.The company’s fast growth earned numerous distinctions in the Inc 500|1000, Deloitte Technology Fast 500, Profit 100 and the San Francisco Business Times Fast 100.

A media entrepreneur and visionary Peyman has been quoted in the Wall Street Journal, Forbes and was named to the 2010 Who’s Who in Business Publishing by BtoBOnline’s Media Business Magazine. He was also a recipient of Profit 100’s Young Entrepreneur Award for being the youngest CEO on the Profit 100 list of fastest growing companies in 2009. Peyman is also a Charter Member of C100, which supports and mentors Canadian entrepreneurs.

About inPowered

inPowered, the AI platform for content marketing, enables brands, agencies, and publishers to drive consumer engagement with owned, earned and sponsored content across 40+ Native Advertising channels on a cost-per-engagement model. It was founded in 2014 by Peyman Nilforoush and Pirouz Nilforoush after selling their previous company to Ziff Davis. inPowered is headquartered in San Francisco with offices in New York, Chicago, Los Angeles, London and Toronto.

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