Adam Torres and Marc Pierce explore market research.
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Is traditional market research dead? Are customers requiring a new type of experience?In this episode, Adam Torres and Marc Pierce, President and Founder at Stonegate, explore the evolution from traditional market research to a more interactive way of engaging with customers.
About Marc Pierce
Marc is the Founder and President of Stonegate (www.stonegate.com) a firm that provides data solutions, licensed software products, market intelligence and advisory services to help our clients better understand and engage their customers, fueling top line growth. Marc brings nearly 25 years of industry experience working with health, life, dental, and disability carriers, wellness, disease and care management companies, pharmacy benefit managers, pharmaceutical companies, and providers.
Marc’s prior professional experience includes consulting leadership roles at Bridge Strategy Group, PriceWaterhouse Coopers, and Ernst & Young. Marc began his career in brand management Procter & Gamble. Marc has written and published numerous health and wellness industry articles and white papers. He is also a frequent featured speaker and workshop facilitator at leading industry conferences. Marc received his Masters in Management from Northwestern’s Kellogg Graduate School of Management, and his Bachelors in Business Administration from the University of Michigan.
Founded in 2005, Stonegate Advisors, LLC specializes in licensed software products, data solutions, and market intelligence that help organizations fuel top-line growth with more effective approaches to customer acquisition and retention. Our diverse range of software solutions and advisory services deliver efficient and cost-effective results for clients across nearly all industries – from healthcare to financial services. At Stonegate, we’re focused on revolutionizing the way B2B and B2C businesses think about customer sentiment and service, client and channel management, and employee engagement and retention.
**Our Flagship Products**
STAMP – An industry-leading SaaS technology that lets you systematically analyze what’s most important to your customers, measure performance in key categories, and implement remediation and retention plans – down to the individual client level. MedicareNav – An online solution to help Medicare consumers learn more about their eligibility and plan options. Imagine a private label version of Medicare.Gov that showcases only your carrier’s plans. MySubCalc – A turnkey lead generator and subsidy estimator solution that drives new leads to a health plan’s on-exchange and off-exchange offerings.
At Stonegate, we understand that repeat business and long-term relationships are essential for your continued success. We designed our products and advisory services to help you deliver on your customers’ highest value needs with consistency and precision – so you can turn their loyalty into profits.