Erik McKinney & Adam Torres discuss experiential marketing.
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Erik McKinney, Vice President Executive Creative Director at Impact XM
Experiential marketing is new is now creating space for brands to make memorable moments for their clients. In this episode, Adam Torres and Erik McKinney, Vice President Executive Creative Director at Impact XM, explore experiential marketing as the demand for in-person events begins to rise.
About Impact XM
Impact XM is a global experiential marketing agency that crafts strategic audience engagements by powering brand experiences. Trusted by some of the world’s most respected organizations, the agency has a forty-year heritage of insightful strategy, brilliant creativity, smart fulfillment, and purposeful metrics across business and consumer trade shows, user conferences, event activations, and digital engagements. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Las Vegas, Los Angeles, Washington D.C., and Zurich.