Adam Torres and Meg Goodman discuss hyper personalization in marketing.
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True hyper personalization was once a dream. However, advancements in technology have made hyper personalization a staple for cutting edge marketers. In this episode, Adam Torres and Meg Goodman, VP & Managing Director at Jacobs & Clevenger and Host of the J&SEE Podcast, explore how hyper personalization can be a game changer for many businesses.
About Jacobs & Clevenger (J&C)
Jacobs & Clevenger (J&C) is an independently owned, full-service agency founded by Ron Jacobs, co-author of Successful Direct Marketing Methods. J&C’s goal is to leverage data to tell stories that boost response, foster relationships and ultimately create profitable business outcomes.
Direct response is in our DNA. But evolution is our guiding light. With decades of experience and the innovative attitude of a start-up, J&C delivers creative that inspires customers to act. Our work runs the gamut from email marketing to software programming, video production to analytics, direct mail to microsite creation — and more. Our capabilities continually grow.
But it’s not just about great ideas. It’s about ensuring all of our clients are thrilled with their return on investment. That’s why J&C uses measurable objectives to analyze the success of every campaign. Time and time again, J&C beats controls and drives response for our clients. These clients include insurance, utilities, retail and financial services companies.
Here, data-driven insights meet creative spark. That’s the marketing, math and magic of J&C.