The Goodfor Company’s founder shares why clean, optimized water is the missing piece in health and longevity.
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Show Notes:
In this Mission Matters episode, Adam Torres interviews Jane Emma, Founder of The Goodfor Company, live at the HealthSpan Summit in Los Angeles. Jane discusses how water quality impacts overall health and wellness, from hydration to skin and respiratory health. Through The Goodfor Company, she aims to educate consumers on water optimization and empower families to build healthier lives starting at home.
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Full Unedited Transcript
Hey, I’d like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you like to apply to be a guest on the show, just head on over to mission matters.com and click on Be Our Guest to Apply. All right, so today I’m at the Health Span Summit. Let me tell you, Elias and his crew put on quite an event.
This was a multi-day event. I came last year and this year was even bigger. And my next guest is Jane. Jane, welcome to the show. Thank you for having me. Alright, Jane, so what an experience. I know this is day two or day three, depending in on the VIPs that were here for the full experience. What’d you think?
I loved it. I think the quality of the speakers, the topics and the range of topics. Yeah. Was absolutely amazing. I’m really hap I wasn’t able to catch everything, so I’m excited to see the recap. Maybe get to listen to some of the speakers that I missed. So what your connection to either Elias Health Span Summit, the event, is this your first year gi gimme some of the backstory.
Yeah, so I met Elia. Previous events. And so for actually for health span specifically, we became the official water sponsor. Mm. I’m the founder of the Good Four Company. We do water optimization, clear home, that kind of thing. So we came in, we sponsored the water for the event, so everybody was very well hydrated, feeling great.
And we actually also took care of the water for the cold plunges that were in the vitality zone, so. Hmm. How’d you get to the water business? It’s so funny. I heard that so many times today. I, my husband when I was pregnant for the first time, we have three kids. I was 25, knew nothing about, you know, health and wellness.
And so when I was pregnant with my daughter, water came up as a big topic and so interesting. I was looking at a solution for my home. And what I really didn’t like was the, the approach that people took. So I felt like everything was just sale, sale, sale. They weren’t really hearing what I was saying or what I was asking and if I was asking something.
’cause I do a lot of research, like once I go down a rabbit hole. So you’re one of those people that gotta know, you know, things know. Yeah. And I could tell. Not everybody knows I was to curse a little bit. I can smell bullshit from like miles away. Yeah. You know? So I just didn’t appreciate the process and I felt very turned off to it.
Mm. And so it got me thinking like, I’ve always been a problem solver in my life. That’s, it’s like fun for me. And so I just got to thinking, I was like, how many people like myself are discouraged because they didn’t appreciate, or they didn’t get what they needed to out of this, you know, sales pitch or whatever, right?
Mm-hmm. And how many people walk away from something that’s so critically important just because. They had a bad experience, right? Mm-hmm. And actually now with my clients, I get this a lot. They’ll say, you know, oh wow, you know, after a 20 minute phone call, they’re like, I’ve had, you know, four people come out to my house, pitch me.
But after 20 minutes, I’ve already learned 10 times more than I did in any of those presentations. So for us, it’s really important to, first of all, continuously educate. Mm-hmm. Ourselves and our clients as well. But really draw attention to how foundational clean water is to all of our wellness efforts.
I think, you know, I’ve been going to these biohacking, longevity, you know, sort of conferences for a little while now, and I just think that it’s still such a, it’s a topic that people are aware of, but it’s not really talked about. Yeah, for sure. As much as it should be cer certainly there’s people that are like, oh, this is, I do this and this and this to my water, you know?
But really understanding the role that it plays and how it undermines so many of our wellness efforts. Yeah, so you have these supplements, you have all these things that you’re doing, these stacks, you’re spending thousands of dollars in wellness clinics for ebu, you know, blood cleanings, like all this stuff, but.
If you’re not taking care of the water that you’re exposed to constantly throughout the day, think about how many times you wash your hands. Yep. When you brush your teeth, wash your face to shower, obviously, right? Mm-hmm. You interact with water so many times a day, of course. So that water should really be at its absolute best.
So when did this become a business for you? Like how did you know that this was gonna be a business? So you went down, I think you used the word rabbit hole. Yes. So you went down this rabbit hole. You obviously learned a bunch. How’d you know it’d be a business though? Where’d you see the opportunity? Well, that’s a good question.
I just, I decided I could do it better and I just wanted to be Was this during the research phase? Was this after, during the research case, after like you knew like, was this a month in a, in, I’m curious. Couple years. Years in of research. It was a couple years, well, not of just research. Yeah. We were also running the plumbing and HVAC company.
Right. Simultaneously. So there was another company that was somewhat, you know, low, they’re different. But you had a, you had a skill set of being an entrepreneur, running companies. Yes, exactly. Go ahead. So then after a while it was just like, actually I was developing an app at the same time. I feel like that’s so cliche.
Everybody was doing some sort of tech thing. No. So you’re a serial entrepreneur, would you use that term? Yes. Okay. Go ahead, continue please. So I. I was just kind of at a fork in the road where I was like, okay, I either throw all my weight behind this. Yeah. And I’m really passionate about water. Like I just went to Japan in May for A water conference.
Yeah. For Aqua Atomics and really studying how water interact, or sorry, how light. How you can use light spectroscopy to determine illness in animals and human beings and vi you know, not just illness, but maybe you can determine how healthy they are. So just constantly pursuing, you know the educational piece.
But my point is this is I really was like, okay, well. Do I feel like I would do this tech thing if no one paid me? Yeah. No. Yeah. Would I be freakishly passionate about water for the rest of my life? Yeah. Yeah. Absolutely. And I have so many incredible anecdotal stories about, you know like for example, I had a client who, her daughter suffers from several ailments.
Mm-hmm. Healthwise uses an inhaler. She used to use an inhaler like four to six times a day. Mm. When we took care of her water, both her drinking water and the water that she’s showering with mm-hmm. She dropped down to once, maybe twice a day. Mm-hmm. So by removing these toxins, you know, from our airways, from our water, it’s made a huge difference.
So to me, there’s nothing more rewarding than being able to leave somebody genuinely 100% of the time in a better position than when I found them. And like that lights my fire. I will pursue that. By last breath. Yeah. So as you’ve gone into the marketplace, you’re, you’re talking about water, about good water.
Mm-hmm. What do you think has been some of the challenges for people to kind of understand what you’re doing and how you’re trying to, how you’re trying to help them? I think the hardest thing for folks is that understanding that safe or that legal doesn’t necessarily mean safe. Hmm. So there’s such a discrepancy between what’s federally allowed.
Yeah. And what’s really recommended, like maximum contamination level from the side or from the health community, for example. Yeah. And there’s such a huge discrepancy, and so having people, you know, I’ll hear, oh, I I got my water report from the city, you know, on a yearly basis they’ll send, and it was, and it was all fine.
Do people actually say that to you? Yes. Not very many. I, I was gonna say, like, I’m like thinking about I got my water report from the city. Who the heck says that I didn’t know there’s somebody, somebody says that it’s like a newsletter style that they send out. And so, and they, first off, if you receive that anything from the city, period, you’re gonna believe that sketchy yeahs, as soon as they.
Send it to me. If I was to read that, I’d be like, oh, what are you hiding now? Now there’s something wrong. Yeah, for sure. But it, but we’re in the space. I’m American. I’m sorry. No. So that’s way, I think that, I feel that, but we’re also, look, we’re conditioned a certain way. Right? And you and I are in this space where we’re, yeah.
Why are they sending me a report? Like what are they hiding? Exactly. But the issue is like, okay, so even if on the report it says it’s fine. Yeah, yeah, yeah. The problem is that, this is how I phrase it. I’m like, oh, okay. They passed the test. Well, what was on the test? Yeah. Did they ask the hard questions?
What’s, yeah, did they test for the arsenic? Did they test for all these things that don’t even have a legal federal limit? Mm-hmm. So it’s like everything that’s really harming our health, every and all those limits are. Set Based on budget. Yeah. Not based on health. It’s like inflation. We just take stuff out of the calculation that we don’t, that don’t match what?
It doesn’t work what we want. It doesn’t work. Yeah. We’ll take it outta the calculation and we’ll keep the number low if we need to. Exactly. That’s exactly it. Yeah. So that, that makes a lot of sense. Now we’re alarmed people out their water. Yeah. Be alarmed. It’s okay. Be alarmed. I’m not a fan of fear monger mongering, but I feel like this is something that, because.
There’s such a big void, like there’s just such a big discrepancy in that information that really understanding that, you know, even if something as simple as chlorine that is in everybody’s city water. Mm. Understanding that by default, if you have chlorine, you have byproducts, tri methanes, all of that, and those things are more volatile.
Meaning like, let’s say you’re using a pot of, of boiling pasta. Okay, I have three kids. Pasta is like a big thing. What you eat. Well, not exclusively, but you know, sometimes it’s nice and easy. Yeah. So boiling a pot of water, you’re thinking like, oh, I’m boiling away all the things. No, you’re doing two things.
You’re concentrating any metals that are in the water. So it’s only becoming more concentrated. ’cause now there’s less water, so it’s more concentrated, making its way into the food. And then the next thing is whatever you’re boiling away that is like chlorine can kind of be boiled away. Chlor means more stable.
So when that is being boiled away, it’s in your air. So if your window is open, like you’re, let’s say you’re taking a shower. Yeah, all that steam. You’re breathing that in. So not only is it on your skin, which is your largest organ, but you’re also, it’s making its way into your airway. So it’s just, it’s something that at a fundamental level mm-hmm.
Before you invest into. Crazy. I mean, red light’s amazing, but I’m just using an example, right? Like get all the things, but you have to lock in your water to make sure that everything else that you’re doing isn’t, you’re not undermining it with the quality of the water. If you’re buying organic, please don’t wash those fruits and veggies and chlorinated top water.
It makes no sense. Mm. Because it’s riddled with pesticides, herbicide, especially in California. We have agriculture all around us, so it’s a big thing. Dang, Jayton. You got me thinking about water Every, I just wash my hands this bathroom at the, in this freaking hotel or wherever we’re at too. What? Yeah. I know.
It’s something to, because I travel with a shower filter. How do you, so how do you feel healthier after all this time and being down this path? Like how do you feel? I feel really good. Yeah. You know, I think a lot of it too, like, again, I can go on about this for hours and I know we’re kind of on time crunch, but I think that understanding that you need to get your simple things down first.
So for biohackers, longevity seekers, like all the gadgets and stuff are really cool. But yeah, you know what’s cooler than a red light? Is going outside and you wanna set your circadian rhythm. You don’t really need your aura ring for that, you need to put your feet on the ground, stand outside first morning sun.
Also look at the sun. Well not look at the sun, but be with the sun when the sun is setting, if possible, even for 10 minutes. Yeah, and just watch how much your body’s quite intelligent. So if you work on maybe removing more things than adding, you’ll see how much your body and your mind and your. Pure can really thrive.
Amazing. So how do people work with you? Like, talk to me about that. Like how, how do they, how do they get good water? Well, you book a consultation, either myself, I’m still very much involved in the quote unquote sales process. I don’t like calling it that, let’s say consult consultation process. I like saying it sell, you gotta sell.
It’s all sell for sure. But my goal during that conversation is like, if you have something in place that’s working for you, we can optimize it. I’m never gonna tell you to take it out. So my goal is not to. Take as much money from you as possible. It’s really, I just wanna lock in your water quality. Yeah.
So you get on a call with myself or one of my, you know, teammates. Mm-hmm. And we just, we get to know each other. Hey, what’s your home like? Yeah. What are your concerns? Where do you live? I pull up your water quality report using the EWG, which you guys, by the way, it’s such a great free resource.
They’re doing incredible work. Mm. ewg.org, they have a tap water database. So if you can’t afford to test your water yourself because it’s a couple hundred dollars, I understand you can look up the EWG by zip code and you can see what you’re up against. Yeah. So we work together. It’s a collaborative sort of experience and I really try to tailor, you know, the solution based on what you need, what’s gonna be long lasting also for you, but also what works within your budget as well.
Yeah. Amazing. Last thing I want you to do, Jane, look into the camera. How do people follow up? How do they connect with you and your team? So you can visit us at the good four co.com and that’s T-H-E-G-O-O-D-F-O-R-C o.com. That’s also all of our handles too. So the Good four Co. Instagram, so on. Yeah. Just book a consultation and no high pressure sales or anything.
We’re just gonna chat and we’ll see what you need. Fantastic. And for everybody watching, just so you know, we’ll definitely put some links in the show notes, so you can just click on the links and head right on over. And speaking of the audience, if this is your first time with Mission Matters and you haven’t done it yet, hit that subscribe or follow button.
This is a daily show. Each and every day we’re bringing you new content, new ideas, and hopefully. New inspiration to help you along the way on your journey as well. So again, hit that subscribe or follow button. And Jane, it’s been such a pleasure having you on. Such a pleasure. Thank you.
