Adam Torres and Al Pirnia discuss the Changing Life & Destiny Conference.
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Show Notes:
The Changing Life & Destiny Conference explores 100 cutting edge technologies. In this episode, Adam Torres and Al Pirnia, CEO at EverHealth Inc., explore Everhealth Inc. and the Changing Life & Destiny Conference.
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About Al Pirnia
Al is a nationally recognized wellness expert and the author of “21 Secrets to Living a Diabetes-Free Life.” He is dedicated to empowering individuals and communities across the U.S. to take proactive control of their health. Al’s innovations, such as the WICO Wellness Score and the TRANSFORMATIONS-360 Program, are designed to support people in managing blood sugar, improving body composition, and making lasting lifestyle changes.
In 2019, Al founded the Changing Life Destiny (CLD) Conference, held annually in Dallas, Texas, and accessible online throughout the year via the Metaverse. This virtual platform offers practitioners 24/7 access to the Health-100 Collective, a carefully selected group of 100 cutting-edge technologies aimed at restoring health, preventing disease, and promoting wellness.
As the founder of the Functional Health Network, Al is driving a shift from reactive to proactive healthcare. The network introduces functional healthcare practitioners to the latest health and wellness technologies and supports them with patient acquisition, education, and ongoing engagement.
Full Unedited Transcript
Hey, I’d like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you’d like to apply to be a guest in the show, just head on over to missionmatters. com and click on Be Our Guest to Apply. All right, so today our guest is Al Pernia. He’s CEO over at EverHealth, Inc. Welcome to the show.
Thank you, Tom. Thank you, Adam. Very excited to be here. All right. We got a lot to talk about today. So of course, we’re going to get into ever health. You also have a conference coming up that I definitely want my audience to be aware of, and I believe you’re gonna a little birdie told me, or I should say your marketing genius over there, Roxy, that there’s going to be a discount code as well for tickets.
And so everybody listening, you’ll want to stick around for that as well. Well, and really we’re going to get into the future wellness, exploring a hundred cutting edge health technologies and what that looks like. But I’ll just to get us kicked off, we’ll start this episode, the way that we start them all with what we like to call our mission matters minute.
So Al at mission matters, our aim and our goal is to amplify stories for entrepreneurs, executives, and experts. That’s our mission. Al what mission matters to you? What’s most important to me is our health care system. I’ve personally experienced our traditional approach, which is really to wait until you’re diseased and have somebody manage you for the rest of your life, taking drugs, starting with a couple and then ending up with maybe 20 or 30.
It’s a system that not only can bankrupt society in general, in fact, I think half the bankruptcies have to do with a catastrophic illness, but It actually can bankrupt the whole country. So my mission in life is to try and get society to become proactive with their health, instead of waiting until they’re diseased, try and become proactive by correcting imbalances before disease conditions set in.
Love bringing mission based individuals on the line to share why they do what they do, how they’re doing it, and really what we can all learn from that. So we can grow together. So great to have you on. And I guess just to get us kicked off here. When how did you get involved in this health industry? Like, where’d that begin for you?
You know it’s so interesting, like many people in this industry, I had my own healthcare challenges and the traditional approach really didn’t solve the problem. And it was by chance that I became the COO of a company that was in the health space. I was there to help them from an operational standpoint, but I started understanding these alternative approaches and the condition I had was wonderfully addressed with the alternative approach.
And I started thinking that This really is ridiculous that a condition that was very difficult for me, that traditional medicine was not really addressing and not correcting, that I found so much relief with this alternative approach that this should become something everybody become aware of and it was during the time that the internet was starting to bubble up and I thought well, maybe It’s just about getting physicians to become more integrative and with internet We could do that a kind of a simplistic approach, but I I just knew enough to be dangerous I started a company called natural health.
I think we raised a lot of money through venture capital And unfortunately the timing was not right. The internet wasn’t ready. The physicians weren’t ready society wasn’t ready But I knew this was the way that it had to go, and I just continued. And now we’re at a point where I think everybody is there.
The physicians are locked into functional medicine. The consumers are looking for this alternative approach, especially post COVID. So we’re, as far as timing is concerned, we’re at the right place at the right time to get society to start becoming proactive with their health. Yeah. And you talk a little bit about the educational component of this and I’ll tell you where I’m going with this.
So when we think about alternative medicines or holistic approaches or other things like that, I know that and this kind of this also ties into your conference and everything that you’re doing to build awareness around different technology and approaches. Can you talk about maybe a little bit about the importance of of the education piece of this so that even the consumers understand that there are alternatives?
You know, this is really the, the crux of the matter, Adam, there is such an ignorance about health care. Our typical approach to our health is to see our physician once a year with a blood test and a 10 minute visit and ultimately a drug. And the problem with that approach is that we’re never addressing the root cause of why we have that symptom.
And that basically leads us to the lack of education. That exists not only with consumers not understanding that there may be alternative approaches that they can take to address their symptoms and to address their health problems, but in our physicians are trained for this approach. They really don’t understand nutrition.
They don’t understand. Even some of the lifestyle issues when they go through college and they go through their residency. They’re just not given the kind of training and education that’s necessary. So that is the crux of the problem. Yeah, lack of education on all fronts across. Obviously, like the physicians that are working, they don’t nobody means to do harm here.
And I know that’s not what you’re saying. And you’ll see, you’ll see where I’m going with this. So, but I want, I want the audience to know. And for people that maybe haven’t gone down this path of exploring, because a lot of times you don’t really explore unless there’s something that. The medicine or your typical approach can’t help.
Like in your case, you mentioned you, you had to keep digging and do different things before, and then you were treated adequately in your journey. But that being said, it’s not this, our form of healthcare or even just treating it after it’s taken place and not looking at the root symptom and cause like, that’s not the case everywhere in the world, right?
Like Eastern medicine, there’s different approaches. There’s different holistic approaches that have been used for hundreds, if not thousands of years. So it’s not. Always like this. Am I off on that or? No, you’re right. I mean, if you go back 100 years ago, before the drug industry took form, it was naturopathic medicine that was primarily used.
There was, you know, the, the, the Eastern approach, which was to look at what is imbalanced and try and correct it. I’m in no way trying to put down traditional medicine. Of course, of course. If you have a heart attack or you have something acute going on, you need that kind of medicine. What I’m talking about is chronic illness.
Again, a hundred years ago, probably three to six percent of the population was chronically ill. Today, it’s like 60 percent. It’s a combination of our food habits, our lifestyle, the environment, the toxicity, the stress. So, to address this chronic illness pandemic, it’s not even an epidemic, pandemic that we have, I don’t believe the drug approach is the way to go.
It’s a combination of making changes to the lifestyle, correcting those imbalances, the function of the body. If there’s a thyroid issue or a liver issue, trying to correct that imbalance that exists and that’s the kind of health care I think we, we need to be focused on. Yeah. And I think this is a good transition.
I want to get into the conference that you’re hosting. I believe, correct me if I’m off on this, this is the sixth year running that you’ve been hosting this conference. There’s going to be, you know, over 1500 attendees, that’ll be April 25th and 27th. And the reason I want to go here now with the dialogue is because.
I believe that attending conferences and getting information like this is, is crucial to, to your, to educating yourself, not just as if you’re in the industry, but also if you’re, you know, as, as a consumer, as a consumer of healthcare. So maybe talk a little bit more about the conference. Yeah. Our conference is primarily targeting functional medicine natural healthcare practitioners, the typical conference that they go to is, is designed to have a lot of classes.
And then the exhibit hall that has some technologies is almost an afterthought where they’re given an hour here, an hour there to go and check things out. Maybe 20, 30 years ago, it worked, but now with so much technology that’s available to practitioners, that model just doesn’t work to get all those technologies introduced to people.
What we’ve done is we’ve designed a conference where. The first day we just have workshops. There’s no exhibit hall and the workshops are all about the technologies that are going to be showcased in the exhibit hall. We call the health 100 hundred technologies that we feel practitioners and even society should be aware of that can restore health, prevent disease and promote wellness.
So the concept of the conference is. Spend the Friday to listen to the technologies and then Saturday and Sunday go and to those booths that interest you that you think could be of value to your patients and to your practice. And the whole approach is that we showcase a hundred. Of these technologies and, and when?
When I say technologies, I’m not talking about software or computers. Yeah, I’m talking about anything that can change somebody’s health profile. So it could be a supplement, it could be a test, it could be a device, it could be a program. Anything that can change somebody’s health profile. That a practitioner can utilize in their practice with their patients.
How did you, I love talking to conference organizers because putting on big conferences, especially the one like that you’re doing is no easy task. How’d you come up with this concept in the first place where this start for you? Well, you know, before we had conference, we had this network of functional medicine practitioners.
That we’re working with one or more of our programs and because we wanted to create a community environment and a service to our community of practitioners, we realized about 7, 8 years ago that there’s a lot of technology that they should become aware of beyond what we’re doing. So we thought, let’s put together an event and we actually did the first one at the Ritz Carlton Laguna just for about 100 people.
Introducing, there’s only like 15 booths and 15 technologies and everybody loved the experience. And we did it a couple of times there and we thought, well, now let’s take it somewhere where it’s easier to get to, it’s less expensive, it’s more central. And that’s when we moved it to Dallas. The concept has just really worked.
The idea that practitioners need to learn about new technologies that can help their patients is now very much of importance to them. And the model that we’ve created at the, the conference is, is, is working out really well for what they’re experiencing. Hmm. So I, I see your, I see your hat. I got, I got, you got to tell me more.
I love your health. Come on. Yeah. Well, I always wear this because we launched a movement called love your health. And we actually created a video, a one minute video that explains this whole concept. You know, our conference is called changing life and destiny and to, to stay in line with with that title.
What we’re telling society is that, look, you are here on this planet for a purpose. Now, some people very early on, figure out what that purpose is. Some, it takes a while. But I believe that we’re all here for a purpose and to get to our destiny why we’re here and accomplish what we’re supposed to accomplish You cannot do it With ill health.
It’s just not going to work. You don’t have the energy. You’re not going to be happy you don’t going to attract people so if you want to accomplish your goals and Get to the destiny that you’re destined for you got to make health your priority You got to love your health And so we launched the love your health movement At the conference and we launch it with this one minute video is very exciting in the message It’s giving people and we’re creating a lot of collateral and information around the love your health movement so that people start thinking Well, how can I love my health?
How can I stay healthy? How can I prevent and and become proactive and that’s what we are all about So once they kind of wake up to the realization. Oh my god health has to be my number one priority. What do I do now? That’s where we kind of take their hand and show them the opportunities. What do you, so whether it’s the love your health movement or the education piece, or even like as this, as this movement continues to grow, what do you see some of the challenges being and kind of spreading this information and really just educating not just practitioners, but the public, well, again, the first and most.
Difficult challenges. What you mentioned is education. We got to educate society. We got to educate practitioners. Yeah, and even corporations. There’s a huge opportunity in corporate wellness for companies to start becoming proactive and trying to help their employees to stay well. So it’s all about education.
And that’s what the conferences is about. Especially for our practitioners that are trying to become more successful with functional medicine and these technologies and how they can be utilized in their practice. Yeah, yeah, I can see that. And as I mean, I feel like when, when COVID happened, whether it was telehealth, telemedicine and all these other things that happen, I feel like even just society.
We were a little bit more open to, and some things were sped up in terms of the ability to deliver education and the receptiveness for the end users and many people down the chain. How do you see this education component, like over time evolving, whether it’s distribution of content, like content you’re creating, I know that.
For example, in your, in your conference, you’re doing that. You’re creating a bunch of content around it and on your podcast, which I love other podcasts and podcasters. So I definitely want to loop this in and plug your show as well. You’re interviewing the different, some of the different sponsors of some of the different people that are introducing technologies.
Talk a little bit more about that. Yeah, I’m so glad you brought that up Adam, we do have a podcast. It’s called change life destiny. The whole theme of the podcast is to try and educate society on how their healthcare experience for the average person has not changed in decades. Most people, it’s still once a year visit, blood test, and a drug.
And what we’re saying is that everything in your life has changed with technology except for that experience. But there are practitioners and there are technologies that can make a huge difference in your life. And we need it more now than ever, because the environment’s so toxic. The food is lacking nutrients and everybody is stressed.
So we really have to start becoming proactive. So the purpose of the change life destiny podcast is specifically to get the information out as to here’s some technologies. Here’s some practitioners, here’s the outcomes they’re getting, and it’s really important for people to, to get that education because then they can start thinking, well, how can I start being proactive?
That’s on the level of the podcast. The other way we’re we’re very proactive in trying to address this educational challenge. Is in the clinics. So our clinicians, they’re functional medicine type clinicians. If I go into that clinic for diabetes, they’re really focused on diabetes, but there’s so much more that that individual patient needs to know about that clinic.
And the only way that this is going to become possible is actually through a platform we’ve created on the Metaverse. The Metaverse allows us to educate patients in ways that is more effective Then the practitioner trying to do it in person. So that’s that’s something we’re offering. Clinicians is a clinic metaverse where people don’t need goggles.
They don’t need special equipment, but it allows for the practitioner to educate their patients 24 seven in ways that’s more effective than them doing it in person and getting people really excited about the opportunities for them to not only become proactive, but take health into their own hands. And then the third platform.
Is a conference metaverse that we created for practitioners. So now if somebody is coming to the conference in April in Dallas, we can show them everything that’s going to be in that conference as if they were there. before they come, so that once they’re at the conference, they can be really strategic about who they want to talk to and where they want to spend their time.
And that’s another way for us to, again, educate practitioners on what’s possible and what’s available in their clinic. Yeah, that’s great. And I wanted to ask you that question because I wanted people to understand the depth and the different angles and also for them to get ideas. Because I think, you know, regardless of whether it’s health care or otherwise creating different types of content, whether it’s podcasts, whether it’s blogs, whether it’s social media content, whatever it is, the concept is, you know, to meet people where they’re at and to find different ways to educate and to add value.
Right? Yes, it’s absolutely that. So Al, this might sound like a loaded question. I don’t mean it to, you know, when somebody teased it up like that, it’s a loaded question, right? It’s not really though trends. Like when you’re evaluating different technologies or different sponsors, different people that are going to come to the conference or have a booth or otherwise, I’m just curious from your vantage point, I mean, you’ve looked at hundreds of different things throughout the years, if not thousands in your career, any trends that you’re following in healthcare or health technologies in general, just anything that sticking out to you that you care to comment on.
Yeah, I mean, I think Nikola Tesla once said the future of medicine is energy and frequency, and that’s what we’re seeing. There’s some amazing technologies using frequency to help with, you know, different kinds of health conditions. And these are some of the technologies we showcase at the conference for our practitioners.
It can make a huge difference and that’s why we invite practitioners to come and spend three days at the conference so they can really get a sense of all the different possibilities, learn about the science and the workshops, and then see the technologies in play on the exhibit hall. And decide which ones they want to take back into the clinic and most importantly to show them how we can help them with the patient education and patient acquisition challenges they have.
Those are the biggest challenges clinicians have and these platforms that we’ve created. Solves those problems, and we showcase those at the conference so they can really get a better understanding is how their clinic can evolve to take advantage of not just the technologies that now they offer, but how to get people to learn about those technologies and get excited to come and start working with them.
But the future is energy and frequency, and we’re seeing that with some amazing devices and programs that’s becoming available. Well, Al, this has been great having you on today. I just have to ask, I mean, what’s next, what’s next for you? What’s next for your company? What’s next? Oh, well. What’s next immediately is the conference, which is April 25th to the 27th in Dallas Plano.
It’s an amazing conference. If you go to our website, changelifedestiny. com, watch the video. Just see the kind of excitement people have who come to our conference, not just attendees, but even the exhibitors. Cause, you know, a lot of these vendor partners that we have. Go to a lot of conferences, they some of them go to 30, 40 conferences a year, and every one of them will say, this is one of the best, if not the top three conference they’ve been to, it’s we deliberately hold it, not in a convention hall, but in an environment where there’s tremendous amount of energy and excitement, the love your health movement, people really are gravitating to because they understand the importance of people making health our priority, in the immediate sense, I want everybody to know about this conference.
If they’re interested to join us, that’d be fantastic. If they can’t join us, we can give them a tour through the metaverse. They can almost experience the conference as if they were there. And we can show them some of these technologies that are really making a difference. In people’s lives in the long term, April, my excitement is to get corporate America to jump onto this bandwagon.
Society really needs to become proactive for many, many reasons. And I think that corporate America has the keys to really accentuate and accelerate. This process, and it’s not only going to their employees in terms of productivity, less sick days and potentially reversing certain conditions, preventing certain conditions, but it’s a, it’s an incredible cost savings that they can have.
Because again, if you look at healthcare costs, I mean, where it was. Even 25 years ago, compared to where it is today, it’s one of the major costs of the company. We can’t be as competitive as we were. So those two issues are really important. Getting people to the conference to learn about these technologies and then getting companies to become excited to work with us and help their employees to become proactive.
Instead of reactive. Perfect. Al, I want you to, if somebody’s listening or watching this and they want to follow up because they want to learn more about either EverHealth Inc. or Love Your Health, or of course the conference and any discount codes or anything else like that, how, how do people follow up?
How do they connect? Well, the first opportunity is just to come to our conference, which is in April, at the end of April, the last weekend in April in Dallas, Plano. You can easily access the conference by going to changelifedestiny. com. changelifedestiny. com. And we have a special discount code for everybody on this podcast.
You just we’ll type in their mission matters and I get a 60 percent discount. For, for the tickets and that’s what I would suggest is let’s all meet up in Dallas. We have some amazing technologies we can show you. We have some amazing presentations, workshops. We even have a black tie dinner going on.
So there’s lots going on, on a Friday, Saturday, Sunday, the last weekend in April, and to, to join us, just go to changelifedestiny. com and use a mission matters as the discount code and join us at that time. Perfect. And for everybody listening, just so you know, we’ll definitely put the link in the show notes so that you can just click on the link and head right on over.
And and also don’t forget that discount code mission matters. And speaking of the audience, if this is your first time with mission matters and you haven’t done it yet, hit that subscribe or follow button. This is a daily show each and every day. We’re bringing you new content, new ideas, and hopefully.
New inspiration to help you along the way on your journey as well. So again, hit that subscribe or follow button and Al man, appreciate you coming on the show so much. Thank you so much for making time for us. Thank you so much, Adam. You were fantastic. Thank you.