How CMOs Can Capitalize on the Changing Marketing Landscape with Nitzan Shaer

 Adam Torres and Nitzan Shaer discuss WEVO.

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Show Notes:

Platforms like WEVO are changing the way CMOs operate. In this episode,  Adam Torres and Nitzan Shaer, CEO & Co-Founder at WEVO, explore the WEVO story and how the platform is helping businesses thrive.

About Nitzan Shaer

Nitzan has focused his professional career understanding what motivates people to take action. He is co-founder and CEO of WEVO, a technology startup that leverages machine learning and customer insight to help marketers optimize website conversion –  in days rather than months. Previously, Nitzan was the co-founder and Managing Partner at High Start Group, a product innovation consulting firm which was twice awarded ‘Fastest Growing Company’ by Inc. 5000.  Prior to High Start Group, Nitzan founded and led the Mobile Group at Skype, bringing Skype to mobile phones in over 126 countries, resulting in the sale of the company to eBay.  Nitzan also served as an Entrepreneur in Residence at Flybridge Capital Partners helping lead multiple investments.   

Nitzan is an active angel investor, and served as board member at a number of companies. He is a frequent speaker on digital marketing, mobile commerce and product innovation. In addition to his business endeavors, Nitzan serves as a board member at Boston Cares, the largest volunteer organization in New England, the NEIBC – New England Israel Business Council and as a mentor and judge at the MIT business competitions and Tech Star. He was also named “40 under 40” by Boston Business Journal. A former Captain in the Israel Air Force, Nitzan was first in his class at the Air Force Academy, is an honors graduate of Technion, and has an MBA from Harvard Business School.      

About WEVO Conversion

WEVO is a customer experience company that offers the fastest platform for pinpointing WHY visitors are not engaging. WEVO’s human augmented AI model allows marketers to optimize not only live websites but also concept designs, without the need for live traffic. Since WEVO generates statistically significant customer insights, it can be leveraged to prioritize new concepts at your company as well to learn what is working and what isn’t at similar brands. Leading companies like P&G, Intuit and LogMeIn use WEVO to reduce the risk of new campaigns and product launches, as well as to accelerate revenue by eliminating months of iterations. Get significant customer insight: www.wevoconversion.com

WEVO’s team is based in Boston and is passionate about helping people communicate in the most effective way possible. 

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