Adam Torres and Jacobo Lumbreras discuss what it takes to make a consumer brand successful

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Show Notes:

  • Define niche
  • Target demographic
  • Clear messaging

Building a consumer brand that stands the test of time is no easy feat in today’s marketplace. Competition is fierce. In this episode, Adam Torres and Jacobo Lumbreras CPO & Co-Founder at Catalog evaluate what works and what doesn’t when taking a brand to market.   

About Catalog

Catalog develops production management software to automate commercial photoshoots for online retailers.

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Adam Torres

Adam Torres is Host of the Mission Matters series of shows, ranked in the top 5% out of 3,268,702 podcasts globally. As Co-Founder of Mission Matters, a media, PR, marketing and book publishing agency, Adam is dedicated to amplifying the voices of entrepreneurs, entertainers, executives and experts. An international speaker and author of multiple books on business and investing, his advice is featured regularly in major media outlets such as Forbes, Yahoo! Finance, Fox Business, and CBS to name a few.

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