How to Make Brands Newsworthy with Melissa Harris

Adam Torres and Melissa Harris discuss the craft of earning brands media attention.

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Show Notes:

  • Stand for something
  • Project values of the business
  • Food vertical

Have you considered what it takes to put your brand in the media spotlight? Increased awareness of your product or service can mean the difference between success and failure. In this episode, Adam Torres and Melissa Harris, Founder & CEO at M. Harris & Co. delve into the inner working of what it takes to make a brands story stick out from the competition.

About Melissa Harris

Ms. Harris is the Founder and CEO of M. Harris & Co., a marketing agency that helps companies and executives reach farther. She was a member of the 2018 Clio Award-winning team behind the Cards Against Humanity Saves America campaign, and Agency Spotter, a firm that connects marketers with agencies, recently named her the No. 4 marketer in Chicago.

She also is the winner of the 2017 Reed Award from Campaigns & Elections for best earned media around a single event, a 2017 Golden Trumpet Award from the Publicity Club of Chicago, and six Hermes Creative Awards (five gold, one honorable mention) for her work on The Nuisance Committee, Cards Against Humanity’s super PAC.

Apply to be a guest on our podcast here