Adam Torres and Rick Milenthal discuss marketing during volatile times.
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Show Notes:
The recent pandemic has been a wake up call for many brands. Connecting with their clients has become more important than ever. In this episode, Adam Torres and Rick Milenthal, CEO of The Shipyard, explore what brands should be doing to market authentically during a pandemic.
About Rick Milenthal
Rick Milenthal is a leading entrepreneur, investor, and innovator in almost every aspect of marketing. He is currently the Chairman and CEO of The Shipyard, a leading, independent marketing consultancy and the world’s first “marketing engineering” agency. The Shipyard serves clients like Nationwide Insurance, Scotts Miracle-Gro, In-N-Out Burger, Co-op Financial Services, American Electric Power, Victoria’s Secret, Donato’s, Waleda, Mars, IGS.
Throughout his career, Rick has provided senior-level counsel to worldwide marketers like Coca-Cola, Cisco, Prudential, Carnival Cruise Lines, Home Depot, Dad’s Pet Foods, Huntington Bank and more. He is the former CEO and founder of Enguage, one of the nation’s leading digital marketing agencies which was acquired in 2013 by Publicis, (PUB, FP) forming MoxieUSA. He is also the former Chairman of Worldwide Partners, the world’s largest network of independent advertising agencies with 80 agencies in 50 countries and still serves as senior advisor to the organization. He was also Co-Founder and Vice Chairman of WE Digital, China’s first social media agency. He is an active philanthropist, former board Chair of Marburn Academy, a nationally regarded school for students with Dyslexia and ADHD and advisor to the Ohio State University’s Neurological Institute helping to reduce suicide among young adults.
About The Shipyard
The Shipyard is a leading, independent marketing consultancy and the world’s first “marketing engineering” agency. We transform relationships between your brand and your consumers through deeper understanding of what will inspire them.
By harmonizing millions of data points, we create a deep, personalized understanding of your consumers to predict their behaviors and aspirations. We then deliver brand inspiration that is valuable, compelling, and effective. We are a group of data geeks and strategists working side-by-side with storytellers, designers and developers. Quirky personalities, infinite curiosity and a collaborative spirit — the finest collection of radically diverse thinkers ever organized to build your brand.
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