Adam Torres and Patti Sanchez discuss Patti’s book.
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Show Notes:
Leading an organization into the future is no easy task. It requires very specific planning. The planning of how messages are delivered to the people who will ultimately carry out the vision of an organization’s leaders is vital to the overall success of a business. In this episode, Adam Torres and Patti Sanchez, Chief Strategy Officer at Duarte, Inc., explore how her book, “Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols,” is helping leaders communicate more effectively with their organizations.
About Patti Sanchez
I’m the Chief Strategy Officer for Duarte, with over thirty years of experience as a communicator. I’ve led transformative communications initiatives for brands including Cisco, Ericsson, Hewlett-Packard, LexisNexis, Nike, Symantec, VMware, and Compassion International, and taught hundreds of leaders to become more empathetic and effective communicators.
I’ve delivered highly rated presentations at ExactTarget Connections, Presentation Summit, Leadership Communication Days, and the IABC World Conference. My work has been honored by IABC, BMA, and Vital Speeches of the Day and her writing has been featured in Harvard Business Review. I co-authored Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols in partnership with Nancy Duarte.
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