From family legacy to future-forward legal innovation, Joseph Ori shares the mission that drives his diverse ventures.
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Show Notes:
In this episode of Mission Matters, host Adam Torres reconnects with Joseph Ori, Founder & Partner at Ori Law Group, Six Labs, Legaluminate, and Evoluminate. Joseph opens up about his journey from launching his law firm straight out of school to revolutionizing legal access for startups through AI.
He also shares insights from his featured contribution in Mission Matters: Mission-Based Leaders Share Inspiring Stories on Leadership and Success (Business Leaders Vol. 11, Edition 5). In it, Joseph writes candidly about balancing fatherhood, high-stakes business, and his personal mission to lead with integrity in an evolving world.
Whether you’re a startup founder, legal innovator, or mission-driven leader, this episode is packed with real talk and actionable inspiration.
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About Joseph Ori
For over 25 years, Joe has practiced law with courage, conviction, and compassion. As the Founder and Partner of Ori Law Group, he built a legal career dedicated to fighting for justice in catastrophic personal injury and wrongful death cases. His relentless advocacy and results-driven approach have earned him the distinction of Illinois Super Lawyer for seven consecutive years—an honor awarded to fewer than 5% of U.S. attorneys.But Joe’s mission doesn’t stop at the courtroom door. A self-described “commander of chaos,” he thrives in complexity and believes deeply in carving one’s own path. Drawing from personal experience—including three spinal surgeries after years of competitive football—Joe founded Six Labs, a cannabis company born out of his search for alternatives to opioids. Today, he champions the responsible use of medical cannabis and advocates for intelligent legislation that serves patients nationwide.
A true serial entrepreneur, Joe has also launched ventures across legal tech, hospitality, consulting, and even music. He is the visionary force behind Legaluminate, a forward-thinking legal platform integrating AI to provide startups with affordable, streamlined legal solutions. His ventures reflect a desire to empower others—especially young entrepreneurs—by removing the barriers he once faced. Joe’s work and wisdom have positioned him in elite circles across business, politics, entertainment, and medicine. He’s a sought-after speaker, a respected restaurateur, and an active board member of both the Illinois Trial Lawyers Association and the Chicago Hispanic Chamber of Commerce. He is also a proud member of the American Association for Justice.
Above all, Joe is a devoted father to six children, to whom he imparts the same values that shaped his life: be honorable, be kind, and lead with integrity.
Full Unedited Transcript
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Transcription:
( Hey, I’d like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you’d like to apply to be a guest on the show, just head on over to mission matters.com and click on Be Our Guest to Apply. All right, so today is a very special episode. We’re bringing back Joseph Ore. Let me tell you, we’ve been working with him now for a better part of Woo.
We’ve been working on this book launch, I feel like going on two years, year and a half, two years, so. Labor love lot going on. And first off, before we get into the book, I wanna welcome you back and say, congrats, Joe, coming back on the show. Thank you. I really appreciate it. Adam, Joe the book, we are a year, year and a half in, as I mentioned before, it’s finally out.
It’s live, it’s launched. We’re gonna get into that. But first, let’s start with what we call our mission matters minute. So, Joe at Mission Matters, as you know and are aware, we amplify stories for entrepreneurs, executives, and experts. That’s our mission. Joe, what mission matters to you? Mission. Well, my first mission in life matters is to, is to be a great father, to be honest with you, and a, and a great husband.
You know, so I, I obviously have a lot of going on, as you know, as always. Yeah. But my mi my mission in life is to be a better person every single day. Hmm. It’s good. It’s a good one. And you are busy and you got a I say this in a good way. You got a tribe over there, man. I love it. It’s a big family.
You do, you do big things. Six kids, man. Six kids, and you know, I got one in law school in in New York, and then all the way down to a three week old. Mm-hmm. So, yeah, a lot going on. What, I mean, this concept, I know this is going slightly off script, but what, what are some of the things that you feel like help you be able to do that, like, to be a good person and to want to take on those responsibilities?
Like what, what, what makes you, you. Well, I, I’d like to say that I am, you know, a very transparent, straightforward person. You know, I think you know, having, having grown up the way that I did in the culture that I did, you know, an Italian family and, you know. Kind of a rarity these days. You know, people, I, I tell people that I’m the son of immigrants and they’re like, but you must be, you can’t be Italian.
’cause you know, you’re, all the Italians came here in the 1930s. Oh, that’s funny. I never thought about that. Yeah, you can’t, like, what do you mean you’re too young? Yeah, so, so I grew up with my kids telling me none of my parents are ever like you, none of my parents, none of my friends’ parents do any of the stuff you do.
And I used to say that’s probably a good thing then. Yeah. You know, I, I, I, I, I’m old school in the sense that I preach family. I, I preach being honorable, being a decent person, you know, meaning what you say and, and, and saying what you mean. Yeah. So, you know that’s pretty basic stuff, right. Yeah, it’s, it’s tough these days, you know, it’s tough these days.
The culture’s changing, in my opinion. You know, there’s a lot of, a lot of wizards and unicorns we call them out there, you know? Hmm. Especially in certain industries like cannabis, you know, there’s a lot of people who make promises and don’t deliver. So, you know, you separate yourself by being a person who, you know, as I said, you know, means what you say and, and says what you mean and does what they, I guess I should say.
Does what they say they’re going to do. Yeah. Yeah. I get it. Let’s let’s get a little bit into your background here. I don’t wanna assume we’ve been, we’ve been pretty blessed. The audience has grown. We haven’t, you haven’t been on the show at least for six months or somewhere along that time. So, so what’s been going?
Maybe start with your background. Let’s go, let’s get a little bit into what you do in law and then we’ll build from there. Sure. You know, I I started my own law practice the day that I graduated law school. So I, I, I think I shared it with you once before. I, I read a book called How to Start Your Own Law Firm and Not Miss a Meal.
And by the time I got to the end of it you know, to give you a formula in the end of cha last chapter said. Okay, so here you are. You’ve got five to seven years of experience, and you’re ready to go off on your own. I’m like, whoa, wait a minute. You still, I, I, I don’t, I don’t have those five to seven years.
So I, I just jumped into it and did it, and I said, you know, if I fail at this, I’ll figure something else out. Because, you know, a lot of people go to law school and, you know, you lose your entrepreneurial spirit right there if you, you know, if it’s really tough to be an entrepreneur and go to law school, mm-hmm.
Because when you come out. Really, you know, you’re, you’re mostly going to be forced to go into some law firm, you know, some institutional type framework. Yeah. Especially if you got student loans. Like, it’s just kind of the way it works. It’s the track. All you’re thinking about is the math of, I got these loans I gotta do, like I gotta get out, I gotta pay for these loans.
Like, and so Yeah, go ahead, please. But I expect to throw that out there for sure. You know, my son’s going through it right now. My oldest son is, is at Columbia Law School and he’s just finished his first semester. And, you know, I, I. You know, told my kids, I pay for college, you pay for graduate school. So my son’s taken on, you know, $300,000 worth of loans.
And you know, he actually, I, I do have to give a plug to him right here. He just got, after one semester, he just got hired by Cravath, which is the, the number one law firm allegedly in the United States. And he’s got, he’s set, you know, he, one semester of law school, he is got his summer associate position.
And, but yeah, I mean, you, you, I had loans and you know, I said, well. I’ll figure it out. You know, I, I, I’m gonna, I’m gonna do this. I’m gonna set out to start my own law practice, and if I fail, then I’ll figure it out after that. And, you know, for better or worse, you know, I succeeded. But, you know, it took a, it took a lot of different, you know, I was doing real estate closings on Monday.
I was doing, you know, criminal cases on Tuesday, divorce cases on Wednesday. Wow. You know, I’ll tell you what, it gave me a good breadth of, of the law in general. And you know, I did learn, I taught self, I tell everybody this, if I had chat GPT back then, this would’ve been so much easier, you know? Wow. I had to go do actual real research and figure out what was going on.
And then after a while I just kind of fell into, you know, injury and I started to do a lot of catastrophic work and you know, that’s what was my bread and butter and still is. And now, you know, obviously over the years I. Never stop my entrepreneurial spirit. Hmm. And so I’ve been involved in many different businesses and ventures across the way, but my, my still, I come back home to, you know, to what I started you know, almost 27 years ago.
So, yeah. Wow. What a journey. Time flies. Doesn’t it? When you think 27 years, you’re like, come on, your son. Congrats to your son out there. Like freaking it’s amazing. One semester in to land. Something like that. Like obviously he’s, he’s killing it. Yeah, I taught my kids, you, you guys have a better opportunity than I do, than I did, and you have to outdo me.
You know? That’s your goal. Your goal is, your goal is to say, man, my dad, leave me in the dust. Say I, I, I, I crushed my dad. I want them to do that. You know, so, but yeah, I’m very proud of all of them. They’re all, they’re all doing great. That’s awesome. Well let, let’s get into some of the entrepreneurial stuff.
So what you’re, even, what you’re working on present day. So I know you got a coup, a couple of ventures going. Where do you wanna start with that? How do you wanna tee that up? So, yeah, so, you know, the ORI Law Group you know, we just we just got some new offices out in the suburbs of Chicago to cater to a lot of the clientele that don’t want to go to the city anymore.
Mm-hmm. I obviously have the cannabis company that’s, you know, still going in Michigan. We opened up. We opened up some operations in Illinois and I’m also launching a new law firm with three different, with, with three, three attorneys from, you know, different parts of the country. And it’s called Legal Luminate and there’s also a consulting branch to it, and we’re super excited about the potential for that.
For that to, you know, sort of take root because it we’re, we’re kind of coming out and saying, you know, every law, every law firm is using AI now. Yeah. I mean, every single one of them. Right. So we’re not gonna hide behind that. We’re gonna, we’re basically coming out and saying, we’re gonna streamline your matters.
We’re gonna do a lot of different types of stuff in, in some, in some. You know, emerging areas. Mm-hmm. Or you’re still gonna do your traditional business, corporations, transactions, things like that. But we’re kind of focusing on cannabis, we’re focusing on cryptocurrency, we’re focusing on psychedelics. Mm.
Trying to give what our goal is, Adam, and this is honestly what we found out. Is that, and, and I found this out yeah. When I was younger, is that one of the biggest hurdles to new business is, is expenses that you don’t factor in. Like I’m consulting with a young, young entrepreneurs that graduated NYU. My son’s from my son went to undergrad at NYU.
These guys have an app that’s fantastic. It’s, they’re getting offered by VCs already and I’ve been consulting with them from both a business perspective and legal. And these guys are starting to sign some serious contracts. Wow. And they’re like, okay, we don’t factor that into our, you know, how much is all this gonna cost?
So what we started realizing is there’s a lot of new businesses that can’t afford lawyers that can’t afford the traditional, okay. I need you to write an operating agreement for me. And that costs $10,000. Yeah. Well, with us, with us, we’re saying, Hey listen, we’re not gonna lie to you. We’re gonna get this.
We, we have, we have a format, we have a, we have an AI format. We’re gonna get it done for you for half the price or significantly less than what you had been paying. And you’re gonna get a great quality document and hopefully down the road when your company takes off, you know, then we’ll be your go-to guys.
We’re hoping to give a lot of younger entrepreneurs. Who have an idea and don’t have the ability to, you know, knock on the door or don’t have a friend or a family member who’s a lawyer who can help ’em out. Because what a lot of these young businesses do is get themselves entangled and stuff, even with their partners.
So the consulting branch of the company, mm-hmm. That we’re forming is going to actually provide. Deal mediation. So when partners and members of an LLC are fighting with each other, we’re saying, okay, don’t lawyer up. Don’t everybody just run to go get lawyers. And many of these people don’t have money mm-hmm.
To, to get lawyers. So we’re saying, listen, contact us. We have a broad range of experience in multi, in, in multi-layered businesses. We’re all, all, we’re all also, you know, licensed attorneys who’ve been doing this for many years. We’ll come in and we’ll sit down for a, for a fraction of the cost that you’d spend.
Mm-hmm. And we’re gonna try and work your deal out. We’re gonna tell you where, where this is all going to land. And me having a lot of trial experience helps because. You know, I can, I can kind of give people a forecast. Mm-hmm. Okay. This, this is where, this is what you’re looking at. This is how, where, where it’s probably gonna land.
And, you know, if you put this case in front of a judge, I. This is where, this is where you’re gonna end up and be able to look everybody in the face and say, before you guys all lawyer up, maybe this is what you wanna work out. Worry about the prize. Keep pushing your business forward. Don’t get entangled in this because this is what you’re likely gonna end up with, and you’re gonna take three years of your life away from you and this business project.
Mm. And you know, and. It’s, it’s not gonna work out. And, you know, hopefully, you know, like I said, we are, we’re, we’re hoping that we can get to that before everybody has attorneys because mm-hmm. You know, attorneys screw everything up. Attorneys screw everything up. Especially when, you know, they, they’re, you know, they’re being paid to, to represent their client.
And so we’re saying, listen, before you go to do any of that, bring us in. We’ll mediate this for you and hopefully work it out for, for very, very minimal cost. And you guys can worry about what you’re, what’s really important to you. Yeah. I wanna circle back to you know, what you’re talking about with your other project and, and the ai, the new firm you’re launching.
Can you comment just in general, I, because this has just been on my mind, like more and more firms like, have to use this right? For a certain extent, or I shouldn’t use the word, have, do they have to use this and do you see this as maybe a trend that more firms are gonna go in that direction? And if they do go in that direction, maybe some prices, it’s gonna put pressure on prices.
Like what, what do you see as a long-term trend there? Wow. Crystal ball, Joe. Yeah. Well, Adam, that’s an, all that, that is a fantastic question. I, I’ll sum it up for you. E easy like this, you know, when my son, you know, ended up getting into, you know, a, a top 10 law school, I, you know, 10 years ago I was like, this is the easiest thing in the world.
You’re gonna get hired by a firm like you got hired from, and you’re gonna have a job and you’re gonna make tons of money outta the gate. And I started to get nervous over the last 12 months. I was like, okay, wait a minute, did I, did I steer this young man in the wrong direction? Yeah. Because I said, what are these big firms that you know have.
A thousand lawyers and maybe 5% of those lawyers are partners. The rest of these associates are, are running around doing all the legwork. They’re billing these associates out at seven, $800 and they’re actually walking away with probably a fraction of that and their yearly salary, which looks great to them.
How do they justify that? Because what you can do now with AI is you can literally take a. A body of information. Like I can do an interview with you as a new, as a new client, and I could, and I could take, have that interview transcribed from an ai an ai instrument, and then take that, upload it into a, a chat GPT.
To directed law type platform. And it’ll, and I’ll say, make it an operating agreement for this interview that I just did with these members of this LLC. Yeah. And it’ll write a document that’s 60%, 70% done. Now you need a lawyer to do the rest of it, of course. But 60 to 70% is significant. And that’s just now, so like in a couple years, does that, you know what I mean?
Like that it’s, it’s amazing. So what I was told, you know by some of my friends who were in big law, ’cause I was doing this investigation for my son, I said, listen, you know. Is, are these jobs gonna be there? They said for now they are going to be, because what those, what those firms face is that they can’t throw this sensitive information into the ethos.
Right. Oh, they can’t, they, it’s it’s attorney client privilege type stuff. Yeah. Yeah. You know, I’m sure there’s a lot of lawyers who are handling matters that are not so significant in nature. They’re just doing it, they’re willing to take the chance or maybe they’re substituting the names of the clients in which you can do Yeah, but they’re, what, what these larger firms are trying to do is integrate their own internal ai platforms so that they’re proprietary, their owned by the law firm.
Oh. And, but, but I don’t see, I still, to answer your question, Adam, I don’t see how. You know, 10 years from now there are still 3000, you know, attorney law firms. I just, I don’t see how it happens. Yeah. You know, I really don’t. And that proprietary thing, so that is probably not putting words in your mouth, but if we think about like some other industries where people, you know that, to use your words, like on the 3000, like if that’s cut down, the ones that are going to be left, left standing, so to speak, are probably the ones that have a case for their proprietary whatever.
And, and over time that would, they’re gonna be selling the technology just as much as they’re selling if maybe who knows long enough? Oh, you know what, if you think about it like like a Charles Schwab or something like that, how they have the the, the robo investors or things like that. Like you have people selling the technology just as much, if not more.
Then some of the people behind where in the past maybe you and they, they still do this in other companies. That’s not, not just Schwab, many companies do this, are selling the, the managers, right, the investment managers. So now you have a market for both. One that wants the bot and that is like, no, that’s what I trust.
And one that wants. To the manager still, but in time, give it a generation and, and you have a a a generation that doesn’t have any preconceived like thought process on a bot or working on something else. Then that change, that becomes interesting. Give it two generations, right. You know, you’re always, you’re always one step ahead.
Adam and I, I’m not saying that to, to, you know, to, to, to blow smoke up. You know, you’re, you know what you’re, you’re, you’re always, you’re so intuitive. So that’s it. You just hit it on the head so you know what, what legal Luminate is ultimately trying to do, and we’re gonna, what our future is. Yeah. And we’re already in the works for that is to create bots.
Okay, for, we’re having, we’re, we’re having some coders start to work on this now to where we’ll have a bot so that, you know, it’ll answer your day-to-day operational questions. Mm-hmm. We’ll take your business, we’ll say, okay, mission matters. You guys face this on a regular, daily basis, right? Yeah. So you’re our client.
We’re gonna give you probably 75% of what you’re gonna need to know. If you’ve got a question with hr, you’ve got a question with this, you’ve got a question with that, something comes up, you plug in your question, and the the bot that is, that is allocated to your matter, mm-hmm. Is gonna give you the information and you don’t have to use any of our time.
You pay a service fee to use the bot. And then if you have to ask me or contact me 25% of the time. Your savings are immense. Huge, right? Because most lawyers are billing in six minute increments. Mm-hmm. So every time you call me, I’m sitting, it’s a six minute interval. You know, you, you could call me talk for an hour, it’s 500 bucks.
Yeah. To answer a question that you might be just paying a, a small service fee to the, to, to the, to the, to our entity and to use the bot for most of it. Right. So. Listen, I’m, I’m scared. I’m excited at the same time you know, not, not to talk too much about my, my son, but he wants to be a trial attorney.
He wants to, he wants to be a litigator. I said, well, that’s the one area. Yeah. I think that you probably are pretty safe in because Yeah. You know, somebody’s gonna still have to stand up in front of the Supreme Court and somebody’s gonna have to stand up in front of a jury and, and tell the facts. So, but yeah, I think a lot of the.
People who are sitting in offices who are just churning out documents and billing hours. I don’t, you know, I, I, like I said, I mean, there’ll probably be a lot of lawyers who watch this, who want to, you know, call me up and knock me out. But, you know, they can’t deny that this is, this is real. Yeah. You know?
Yeah. So. It seems like what normally, what many times happens when this, when this takes place, is that there’s more opportunity. So I’m, I’m curious to see that part. I can’t say intuitively like, what is all this brain power, what is all this? Like, the other stuff’s obvious to me, but like what, what innovation’s gonna come up that expands the market?
What’s going to like a lot of smart, I don’t know what it is. I don’t know what it’s gonna be, but it just seems like people don’t just go away. You know what I mean? Yeah. I mean, listen, I, I kind of toil with that, having children, I’m like, you know, trying to tell my, my kids, you know, listen, you, you have to learn how to use this.
Yeah. And you say, okay, but what are, you know, I, I’ll tell you, I went, I. I subscribed and joined a, an AI for lawyers class at University of Michigan. I did the whole, I did the entire, you know, semester and I was like, okay, this is teaching me how to talk to this so that I can get the best outcome for what I’m looking for.
You know, what is the next stage of it? You know, at what point does you know, you, you know, I feel almost like I have a relationship with it already. You know? For sure. I don’t know how often you use chat GPT, but it knows a lot about you and after you continually use it, so, you know, it’s, it’s like I said, where is it all really gonna go?
I don’t know. But I think that, you know, it’s, it is obviously changing the entertainment industry. It’s changing automation. You know, there’s, there’s companies out there that are now creating machines that will be AI generated by, you know, so. Where, who’s going to be operating all of this. I think there’s opportunity.
Yeah. But I, but you can’t, you can’t deny the fact that some industries are going to lose man need, lose the need for manpower. Right. For sure. I mean, you know, or woman power. Yeah. Wow. Fun, fun man. To think and I’m, I, that’s why I love, one of the things I love about doing these interviews is we’ll be able to look back at this and be like, yeah, Joe, remember we were talking about that?
No. You don’t remember what I got receipts, man. We talked about it. No. Yeah. That’s awesome. Let’s probably, I’ll probably be all wrong about it. Nah, no, nah, not even, not on this one. I don’t know about some of our other interviews. It’s been a while, but no. We’ll, we’ll, we’ll look at Lowe’s later. Let, let’s get back to the book for a minute or two here.
So mission Matters, volume 11. So our bestselling series. I’ll tell you, Joe, we’ve been doing this now, going on nine years in Dec. And each book it takes on a life of its own. Obviously every, the authors that choose to contribute. I think one of the most special things about this particular project is bringing together authors that really I mean, you don’t have to be in a book.
You don’t have to put this work out. You’re doing this because you believe in mission, because you believe in, you want, you wanna pay it forward. You want others to benefit from your, your work. And. From your and your thought process. So in regards to the book, a lot of different things you could have written about.
What do you hope that the readers take away from your writing? Well, you know, it, it was inspired by, you know my children actually who told me that I should start writing a memoir of some sort, because I, I’ve had somewhat of an interesting ride, I’d say, and I said, well, I, I don’t have the time to do that right now, but I do wanna, at the time that the opportunity came, I said, what is the foremost thing on my mind?
The foremost thing on my mind was. How my own life in business, which is chaotic, right? I mean you know, I, I, I have my, my com my company, my cannabis company dubbed me the commander of Chaos. And so that was kind of the inspiration because, you know, I, I was, I. I was, you know, prior to COVID, I, I looked at my life for the last, for the prior five years and I said it was, it was, it was unsustainable.
I was, you know, living a life where I was opening businesses, practicing law in two different states. Launching the cannabis company, flying on planes, you know, back and forth from Arizona, coaching little league in Arizona. Had a son who was in high school ’cause he chose to move back to Chicago for high school.
He was an athlete and it was. Attending hockey games for him on Thursday, flying back to Arizona and driving up to Michigan on Saturday to, to, to work on the building that was going to ultimately be the cannabis cultivation. And then all of a sudden, COVID hit and yeah, the whole world stopped. Right. And what became normal for me, you know, is, is the fact that we can do this now and it’s so normal to have interviews and to, mm-hmm.
Meet with customers, meet with clients, meet with your team, and not have to be physically present. Yeah. And so it allowed me to have this ability to sort of reflect on my life a little bit more because I was, you know, always, I guess, you know, I, I, my, my, my wife says, you’re like the a DD kid who wasn’t diagnosed when you were growing up because nobody really knew what it was.
Right? Yeah. And so I’m always rolling, you know, I’m always onto something new, even, you know, even still today. So I was a deal junkie. I. And, you know, I was you know, just obsessed with opportunity and I said, you know, let me, let me kind of give some young, and I, I do this all the time. I, I literally consult with a lot of young entrepreneurs because I tell ’em, listen, you know, there’s things you’re gonna, even, even still in this age where we can, you know, still work from anywhere.
And yeah, you know, it, it, it’s great. But you know, the other problem is, is that you’re with your kids, but are you really with your kids because, Hmm. You know, you, you obviously are working from home a lot more. Yeah. And you’re present, so you take a five minute break, you go see your kid, deal with their issue, right.
Back to work. Hmm. So there are challenges with it because now it’s like, and you know, before all this, you would at least leave the office and you would get home and you’d be like, okay, this is for a while. I’m gonna unplug. You don’t really, you now you don’t know where work is. Work is just everywhere.
But at least for me, I. Having, you know, ventures in, in different states, having practic practicing law in Chicago, having cases out in Arizona and having business affairs in other states, you know, that the travel perspective became a lot easier to deal with. Mm-hmm. And I, you know, I had some time to reflect.
I started meditating and I started actually taking care of my, my health and my brain and my, my wellbeing, you know, because I was a, you know, I was a zombie. You know, as I said in the book, I would wake up in the morning and sometimes, and more often than not, I would look at the ceiling because I was like, I don’t really know where I’m at today.
I, I, wow. I would wake, I would wake up and not know what city I went to sleep in the night before, and it wasn’t because I was intoxicated, you know, it was literally just forgetting because it was, it was a, it was a flurry of madness. And so, you know, I feel more grounded now. You know, and I’m able to service, you know, what I have going in a, in a much more streamlined fashion.
You know, I would say that. So. That’s it. Yeah. I look at some of the things you share, like even that, in that piece of it, of this journey to, I, I don’t know if you used the word, you used the word grounded, so I’ll use that word, grounded balance, a lot of different things that people, you know would take away from that.
And there, there’ll be some entrepreneurs, some executives that are watching this now who are maybe still in, let’s just say that. Stage. Right. Like, and they don’t know if there’s another side of it. And maybe they weren’t even aware that they were in that stage until they watched this interview and they’re like, oh my gosh, he just described me.
Yeah, that’s not, doesn’t have to be that way. What kind of advice would you give the person that’s maybe in that position right now? Great question. Again, I would have to say, do you have a family or not? And that’s the difference between me talking to a 30 5-year-old young father who’s an entrepreneur and these young men who I told you referred to that I’m consulting with, you know, that were my son’s friends.
If you’re a young entrepreneur and you have no family I, I, I advise you very differently. I tell you, this is the greatest time of your life. Stop complaining. Okay? Stop crying. That you have to eat ramen noodles and that you’re, and that you’re working. Get ’em, go get ’em, go that you’re working 15 hour days and you have all these problems.
’cause this is the best time for you to do it. Yeah. The 30, the 35 year olds, and I was the 30 5-year-old, and I say this with, with one caveat. You know, I always, always had the law office right, to support me. So I’ve been able to, you know, at varying levels, I’ve always been able to take risk knowing that I had this.
And so I, I, I don’t fall into that bucket of, you know, entrepreneurs. However, there I do fall into the bucket of entrepreneurs that, you know, had their first venture, had a great. A success story exited or sitting on a pile of money and now go to, you know, go to, to project two, project three, project four.
I had a little bit more challenge because mine was always, always still going. I always still had to show up, be a lawyer, do that, focus on the litigation, and I still do. I just got good at it. And this type of stuff, what we’re talking about now, which is AI and you know, being able to do a deposition in, you know, California, if I have a.
Doctor that needs to be deposed. I can do this here. I don’t have to fly to Arizona or California. I don’t have to go through all that. So that’s incredible. That’s, that’s, that allows me to continue doing what I’m doing. But, you know, the, the, the problem becomes, is managing time and managing a presence.
You know where I, I told the one, I told the, the, the, the entrepreneurs of all of all varying degrees. You know, some who are doing it for the first time. I tell ’em, listen, this is going to be a bloodbath. You know? Mm-hmm. This is, this is not for people who don’t understand what they’re getting themselves into.
It’s hell on wheels and you know it yourself. Oh, yeah. I mean, you, you’re an entrepreneur. I mean, you started this company and you, you and I’ve talked about this. You know it, even when it’s running and it’s doing well. If you’re not exiting, you’re trying to grow it. Right. Yeah. So you’re, you’re, if you’re, if you’re at the head of it, and you know, I say at what point in time are you no longer an entrepreneur in the project you’re in, you’re no longer an entrepreneur in the project you’re in.
When you either, either have somebody come over and, and take management over because it’s running itself, or you sell it if you’re still actually working in it. Mm-hmm. I don’t care if it’s a five-year-old business, a 10-year-old business, or a one-year-old business. Mm-hmm. You’re still an entrepreneur because you still have to make sure that this business grows and continues to move forward.
Mm-hmm. And, and it’s no different than the first day you started it. Versus where you’re at now. Right. Unless, again, unless somebody other than Adam Tours is sitting here doing this mm-hmm. You’re still an entrepreneur. Right? So I, I, it’s all about being present in time, time management. ’cause what happens is, is that you love this more.
Okay. What you’re, you’re passionate about it. Mm-hmm. And you have to be passionate about what you’re doing. Right. What you’re starting, especially an entrepreneur. And I’m not taking anything away for sure. From, from people who go in and work in a company and fall into a position and, you know, be in the C-suite.
They’re passionate about what they’re doing. Yeah. And it’s just a different kind of, of, of. Of at attachment to it, right? Mm-hmm. Because this is, when you start the company, it’s your baby, right? Mm-hmm. You feel like Mission Matters. Has Adam Torres tied to that name even though it doesn’t? Mm-hmm. But it does to you?
So you, you have to figure out a way to make, make sure that that baby. Is different than the other babies in your life, which sometimes are human babies, right? Yeah. And sometimes human people. And so I, it’s, it’s, it’s really about being able to, to manage that and to keep, to keep pace. So me, I’m a serial entrepreneur, so I’m, yeah.
My problem when I was younger is I couldn’t figure out which next thing I wanted to do, next thing I wanted to do. And I’ll tell you, there was a lot of failures because of that. You know, like, you’re, like, you, you, you can’t. You can’t, you cannot be doing two projects at once that are brand new. You, you can’t, it’s impossible.
Yeah. And sometimes I thought that, you know, you could and I say one is enough, you know, unless obviously I. You know, unless you’re able to step away from it because somebody can replace you. And that’s another thing as an entrepreneur, you gotta know when someone is ripe and ready to replace you.
Hmm. You know, there’s, there’s a, you know, there’s this founder’s syndrome, right? Is like when, when is it time for me to give somebody else the reins? Right? So there’s a lot there. I could go on and on forever. I don’t wanna ramble as I always do. But yeah, there’s a lot to it and I, I have a lot to offer and, and, and tell.
Entrepreneurs about the journey along the way. So I, I, you know, yeah. Hoping someday where I could just speak and share that information with them, man. Well, Joe, this has been, first off, just catching back up with you. It’s been great. Obviously super thrilled to have this book finally out live for everybody watching.
Just so you know, we’ll put some links in the show notes so you can pick up a copy and learn more about Joe Joe’s background and read his writing. But Joe, if anybody wants to connect with you, follow up and, you know, see what’s next, how do they do that? They can do it at Joseph at Joseph Law on Instagram [email protected].
In, I think it is, and Joseph Orry biz. I think that’s my handle. And you know, or Joe at League Illuminate. Joe at Orry Law Group, or Joe at Six Labs. I guess like a true serial entrepreneur right there. Come on, man, Joe, or you’ll see it. I know. I already know. Yeah. I guess for better or worse, I guess I just, I guess I just talked against everything.
I just said, don’t, don’t have too many things going on at once. Nah, man. Come on. And you got 6, 6, 6, 6 in your household. Come on. So I don’t even wanna hear about it. Amazing. And for everybody watching, just so you know, we’ll we’ll definitely be putting the links to Joe All Joe’s contacts in the, in the show notes.
So you can click on that head right on over, check out what Joe’s working on as well. And speaking of the audience, if this is your first time with Mission Matters and you haven’t done it yet, hit that subscribe or follow button. This is a daily show. Each and every day we’re bringing you new content, new ideas, and hopefully.
New inspiration to help you along the way in your journey as well. So again, hit that subscribe or follow button. And Joe, until the next time, man, and I look forward to getting on the road and promoting this book with you. So I need an excuse to come out there. See you, man. Come on. Chicago’s the best summer city in America, buddy.
Anytime. Call me up. Come on. Mission matter, Chicago. Here we go. Yeah, you gotta start hitting up some of these people out here, man. All right.