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Key Components to Digital Marketing In Today’s Marketplace with Sean Foote

Adam Torres and Sean Foote discuss digital marketing.

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Show Notes:

Digital marketing has become a fundamental driver of revenue for many businesses. As technologies become more complex, it’s more important than ever to have a solid strategy. In this episode, Adam Torres and Sean Foote, Director of Digital Marketing at Wilton Brands, explore martech, automation and other digital marketing elements businesses should consider.

About Sean Foote

Accomplished senior manager with a proven ability to develop and implement marketing strategies that drive efficient growth while supporting business and financial objectives. Respected leader able to develop highly motivated teams focused on achieving lead generation and revenue goals. Fifteen years of collective professional experience with an extensive background in digital marketing, media management, analytics, demand generation, brand development, print/web design, web development, photography, and sales enablement. Facilitated a range of projects from conceptualization through implementation; from converged media marketing strategies that span all digital and offline channels, to large scope design and marketing projects like complete re-brands. Published digital marketer, recognized as a thought leader in digital strategy, media, and inbound marketing.

About Wilton Brands

Wilton Brands, LLC., (“Wilton”) is a fun and exciting company that is proud to hold the position as a global market leader in the sweet treat making and craft industries. We’re a creative company where great people deliver innovative products and exceptional customer service. The company is owned by Dr. August Oetker KG, a family-owned, multinational, multi-billion dollar leader in our industry with over 125 years of history.

Our products help families have fun as they celebrate life’s many occasions, as well as bringing the love of baking and decorating to everyone, everywhere, every day. Wilton’s unique business model integrates education, marketing and the sale of its products through social networking.

Our company enjoys a strong portfolio of iconic brands sold through a variety of prominent retail and direct to consumer channels. Our products help families have fun as they celebrate life’s many occasions, as well as enjoy expressing their creativity every day.  Wilton’s unique business model integrates education, marketing and the sale of its products through social networking. Annually, there are over 750 million visits to the company’s websites and apps and more than 150,000 students attend our sponsored classes taught at leading craft retailers Michael’s and JoAnn Fabric & Craft. The Wilton School of Cake Decorating and Confectionery Art in Darien, IL educates over 1,400 students a year from across all 50 US states and 88 other countries for more than 85 years!

Wilton continues to benefit from the “maker” trend as more consumers are turning to the company’s crafts and other do-it-yourself projects as a way to be creative, self-reliant and economical. The company recently brought in a new executive leadership team with the mandate to grow the business through launching consumer insights driven innovations and building stronger relationships with existing and new channel partners. We’re always looking for a few great people to help us achieve this!

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