Lessons Learned from Running a Human Capital Business with William Rosen

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Adam Torres and William Rosen discuss lessons learned in business.

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Show Notes:

  • Solving business problems
  • Best in class branding
  • Power of purpose
  • Differentiation from competitors

Some success principles have withstood the test of time. Things like separating yourself from the competition can be vital for consistent business growth and innovation. In this episode, Adam Torres and William Rosen, CEO at VSA Partners, Inc. and Author of The Activation Imperative: How to Build Brands and Business by Inspiring Action, explore business concepts that both the novice and seasoned executive alike can benefit from.

About William Rosen

William Rosen is Chief Executive Officer of VSA Partners, the design and brand experience firm known for its leading-edge work on behalf of clients including Google, Nike, AB InBev, Kimberly-Clark, Allstate, Beam Suntory, IBM and McDonald’s. William was previously president and chief creative officer of North America for Arc Worldwide, the global marketing company and part of Leo Burnett Worldwide and the Publicis Groupe. As a leader in marketing and brand development, William has been honored more than 300 times with major creative awards around the world, including Lions at the Cannes Lions International Festival of Creativity, Effie Awards, and the Oracle World Retail Award. William has published extensively on branding, marketing, data science and technology in the Harvard Business Review, Wired and Advertising Age, and is co-author of the book The Activation Imperative, which launched as Amazon’s #1 New Release in Business Marketing.

About VSA Partners

VSA Partners is a group of dedicated, collaborative and kind people that value smarts over egos. We work very hard to create human-centered, insight-inspired work that moves people, changes behavior, and answers real strategic problems. We started as a design firm over 30 years ago and operate today with a “design thinking” approach to everything we do. Formally, we’re a branding and marketing company that approaches business challenges holistically and aims to break down silos between branding, digital, marketing and advertising. Informally, we’re a family that comes together at the table every day to make something great.

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