Marketing Strategies | Geofencing, Consumer Data and Targeting with Renee Lopez-Cantera

Adam Torres and Renee Lopez-Cantera evaluate different marketing strategies and their effectiveness.

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Show Notes:

  • Targeting audiences for campaigns
  • Geofencing premier events like the Super Bowl
  • Using consumer data to drive traffic

Many of us have heard of Geofencing, but what about using the strategy to drive real estate sales during live events? For example, lot’s of wealthy people fly in for events like the Super Bowl, right? Some may be in the market for a second, or third home. In this episode Adam Torres and Renee Lopez-Cantera, President & Creative Director at Eikon Digital provide a fresh take on marketing strategies while reinforcing some of the basics.

About Renee Lopez-Cantera

Goal oriented Direct Response sales & lead generation executive with a successful track record in strategizing and executing digital and traditional campaigns. Creative Professional Title: AKA THE SALES NINJA.

Specialties: Business Development, Digital Media, Marketing Strategy, Sales, Creative & Digital Direction, Customer Engagement, Audience Development, US Hispanic Marketing & Direct Response Sales.

About Eikon Digital

Eikon Digital is a Global Independent Programmatic Trading Desk with expertise in domestic, international and multicultural buying and strategy.   

Whether it is driving leads, increasing traffic, sales, brand awareness or conversions, Eikon Digital works as an extension of your internal team.  

We have been owned and operated independently since 2001 and we are laser focused on client satisfaction.  Find out how we can beat your current return on investment and why our client retention rate is so high by emailing us at [email protected]

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