Marketing Tech Stack Best Practices with Duff Ferguson

Adam Torres and Duff Ferguson discuss tech stack best practices.

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Show Notes:

  • CPG
  • Ecommerce
  • Fashion

Tech stacks can be tricky. Tracking, email, eCommerce, CRMs, project management, SEO tools and the list goes on and on. With the speed of innovation increasing significantly, what should a business be focusing on? In this episode, Adam Torres and Duff Ferguson, Partner & Founder at Amplitude Digital, explore different tech stack options and industry patterns.

About Amplitude Digital

Amplitude Digital is an award-winning PPC and SEO search marketing agency that delivers increased sales online for consumer packaged goods companies and fashion/apparel brands using data-centric strategies. Clients depend on the company’s veteran search experts, deep analytic methodology and real-time dashboards to keep ahead of the competition at all times.

Amplitude Digital is a two-time recipient of the Tech Innovator Award, recognizing its efforts in Search Engine Optimization, Paid Search and Paid Social, Conversion-Rate Optimization and Remarketing. The agency delivers performance-based strategy, high-touch communication, efficient spending and transparent reporting to produce stellar results every time.

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