Paladin Launches Measure Studio with James Creech

Adam Torres and James Creech discuss Measure Studio.

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Show Notes:

Measure Studio is a new social analytics tool for creators and publishers that aims to ease the burden of tracking and optimizing marketing campaigns. In this episode,  Adam Torres and James Creech, Co Founder and CEO of Paladin and Host at the All Things Video podcast, explore Measure Studio and its role in the marketplace.

About James Creech

James Creech is an entrepreneur focused on digital media and technology. His passion is putting together great teams, scaling growth, and building lasting businesses. James is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for agencies and media companies. He focuses on strategy and business development and has brokered partnerships with leading broadcasters, studios, influencer agencies, and publishers across six continents. He also serves as an advisor to several early stage companies and provides one-on-one coaching to early stage entrepreneurs. Prior to Paladin, James served as SVP, Growth of Bent Pixels, where he led the company’s strategy, sales, and business development efforts.

As the fifth employee at Channel Factory, James helped the video adtech startup grow from 0 to eight-figure revenues and 40+ employees. He has also worked with Blizzard Entertainment’s Global Planning & Support team on project management, process improvement, and globalization initiatives. James is also the creator and host of All Things Video, the first podcast dedicated to uncovering the past and charting the future of the online video ecosystem. James graduated magna cum laude from USC with a B.S. in Business Administration, a B.A. in Political Science, and a minor in Film Production. When the elusive notion of free time presents itself, he enjoys tennis, rock climbing, strategy board games, and traveling.

About Paladin Software

Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam).

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