GHK-Cu “blue copper,” snail mucin, and hyaluronic acid anchor a clean routine built to restore and regenerate.
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Show Notes:
In this Mission Matters episode, Adam Torres interviews Ashley Hines, Sales Director at Routine Skin, during the brand’s launch at Health Span Summit 2025. Ashley explains how Routine Skin’s peptide-driven serum and face/body lotion use GHK-Cu, snail mucin, hyaluronic acid, and hexapeptide-8 to support healing, collagen, and elasticity. She shares a simple 4-step routine and the company’s mission to deliver clean, science-backed skincare that helps skin heal, regenerate, and thrive.
Watch Full Interview:
Full Unedited Transcript
Hey, I’d like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you’d like to apply to be a guest in the show, just head on over to mission matters.com and click on be Our Guest to Apply. Alright, so today I’m in Los Angeles, California, and I’m at the Health Span Summit 2025.
Let me tell you, Elias and his team have put on quite an event. I came last year and it was packed to this year. It’s even bigger than last year. I will not be missing this event next year. If you aren’t here this year, you better make it out. My next guest is Ashley. Ashley, welcome to the show. Thank you so much.
I’m happy to be here. All right, so what, what brings you out today? Okay, so this weekend we’re launching routine skincare line. We’re super excited about it. It’s a brand new skincare line, and it’s powered by peptides, so the line is able to help your skin restore. We rejuvenate and basically overall thrive.
Mm. How long have you been in skincare and in that whole beauty? I’ve been in the skincare line. Skincare world for probably way too long. But we are brand new. So we’re actually, this is our birthday we are launching here at healthspan. Um, it was really important for us too. To launch here at healthspan this weekend because it’s important for us to be around like-minded individuals and basically launch within our community.
Hmm. So tell me about this product and, and what makes it unique. Yes. Oh my gosh, I’m so excited. So it’s Abe skincare line that’s powered by peptides. It’s clean, it’s healing. Basically the skincare line helps your skin to regenerate, restore, and overall thrive. What would you say? You’ve been in skin a long time.
Yes. So there’s a lot of different brands you’ve I’m sure in the past, this is the birthday for this brand, right? So it’s brand new. Yes. But in the past, like you, you represented brands for a reason. Right? Why? Why this brand? Why now? So many reasons. So basically what sets us apart is the G-H-K-C-U. So it’s a clean, uh, healing peptide, and it’s responsible for overall healing, regeneration, um, restoring, repairing.
And it’s such a clean, beautiful line that everything is so intentional that it was really important for me to be on board with, uh, with routine. But the G-H-K-C-U is, it’s also known as like a, like a blue copper actually here. Mm-hmm. I’ll show you what it looks like. I mean, it is, oh wow. It looks like stunning.
So for everybody that’s at home that can’t see this, or if your audio, if your audio is well, um, it’s like this blue syrupy almost. How would you describe it? It looks like blueberries. It looks tasty. I mean, it looks like something you’d eat. I know you won’t, but you know what? Don’t worry. It looks like a blueberry, kind of like syrup.
It’s like if you’re putting syrup on a pancake, that’s what it looks like. Truly. Absolutely beautiful. It’s very, very lightweight. The blue is from the blue, it’s from the gh, HKCU. Hmm. So it’s kind of like her signature color. Mm-hmm. Um, it’s, it’s a natural color. We don’t put any fillers in here. Wow.
Everything’s super, super clean. Um, everything is clinically backed. Um, sorry. Science backed and clinically proven to help your skin to heal. You could put it on open wounds. Um, it’s great for after certain procedures. It’s also safe for everyday, everyday use. Hmm. Um, even though the G-H-K-C-U is a five.
Percent, five percentage of G-H-K-C-U, which is unheard of on the market. Mm-hmm. Um, so it is an active, but it’s still within that therapeutic window mm-hmm. To help your skin heal and thrive. But it’s not just the blue copper or the GH KCU. Mm-hmm. We also have snail mucin in here. Mm-hmm. And snail mucin will help your skin, um, heal.
It basically creates a healing environment Yeah. For your skin. And it helps to lock in that J-H-K-C-U so it can go deep down. Mm-hmm. Heal your skin from a cellular level. Yeah. We also have hyaluronic acid, which means no introduction. It holds, um, a thousand times its weight and water, and of course, hexa Peptide eight, which helps to soften some of those micro muscles.
Mm. Who are you targeting with this particular blend and this line and this, gosh. Everyone. Absolutely everyone. So we do work a lot with, you know, medical aestheticians. Mm-hmm. Um, those that, you know, like I said, post procedure, but it’s also say for everyday use. So this is for literally everyone who wants to heal your skin from the inside out.
You can use it with, with your other routines that you’re using. I’m sorry, other regimens go into that, by the way. So, so where would this, so somebody’s watching this and they’re like, okay, I already have a X amount of, you know. Skincare routine. Where does this fit in my career? You, me, you mentioned snail muci, and you mentioned some of these other things where I’m like, all, I’m already putting on the this and the that.
Where does this one fit? I, it could be a little overwhelming sometimes, but I don’t know what number I’m on, on my count. I’m just trying to like, they just keep adding them. I know, I know. Well, we don’t really like the. Super long, uh, regimens. You know, a lot of us are, I don’t have a choice. I keep bringing on skin people like you, and then I got a new one, so we’re minimalists.
Okay? We like to keep it. Well, where does this fit? Keep very simple. This fit where? So you’re gonna cleanse your skin, okay? Okay. Tone. Tone if you choose to. Okay. And there’s gonna be your serum and then your lotion. So we just like to have that four step, that four step regimen. Mm-hmm. I will say to get the best benefit out of the routine, plus I’d recommend uh, using it at a different time from let’s say like your retinols, your vitamin Cs.
’cause those are very important ingredients for your skin. Yeah. But I just don’t like to mix ’em together. ’cause it actually dilutes the GHKA little bit. Mm-hmm. So maybe use your retinol at night, use your blue copper, sorry. Use your GH HKCU. Mm-hmm. Um, in the morning or let’s say you, your vitamin C in the morning.
Mm. Your copper at night. So you can, um, it’s, it’s pretty, it’s pretty flexible, but we like to keep it very simple. So not only do we have this serum, we also have a lotion. Mm. Which is for face and body now that has a 3% gh, HKCU. Mm-hmm. Which is amazing too, because you don’t see many lotions, you know, body lotions actually, actually have, I didn’t.
N to me. Yes. And it’s very, very lightweight. So it’s, it’s, it’s super. Is it a face lotion or is it for body? It could be face and body’s. Okay. Can be body. Okay. It could be all in one. And the, the, that’s why I’m saying I’ve never seen, heard of a lotion. Yeah. Having that ingredient because it’s an expensive ingredient.
It is an expensive ingredient. But what I like about the lotion is that it. It has such a small molecular size. Mm. That it goes, it penetrates your skin almost immediately. Mm. It’s very light. It’s healing. It smells nice. You can use it, uh, if you’re on like a GLP one. Mm-hmm. Let’s say, because it helps your skin kind of snap back a little bit because GKCU is responsible for, uh, promoting collagen in elastin mm-hmm.
In your skin too. Uh, the lotion also has ceramides and hyaluronic acid. Mm. So you mentioned two products. I wanna make sure I have this right here. So. What does the line look like currently and is there what’s next? I just wanna make sure I have that right. Yep. No, you’re right. We just have the two products right now.
We have quite a few things on the roadmap, so, um, more to come from routine. Yeah. But today we wanted to just speak about our, our serum and our lotion and you can use them together. Um, I will say you get a little bit of, a little bit of a heat when you combine the two, but oh my gosh, it’s amazing for let’s say, um, even those that, that do Botox, it helps to.
Keep the Botox lasting a little bit longer. That’s gonna be the hexa peptide eight. If you do any skin peels or microneedling, this is gonna turn around that, that healing time. Yeah. It’s a phenomenal ingredient. We call it blue magic. We, we can’t get enough of the blue magic. I know. For those that can’t, that can’t actually see it is really like that blueberry color.
Yeah. It’s so light and we’re super clean. You know, we’re very intentional with our ingredients. We don’t have. We don’t have any fragrances, no parabens, no synthetic fragrances. We’re intentional with our ingredients as well as the packaging too. Mm-hmm. So everything is housed in a glass bottle. It’s recyclable.
We’re woman owned. Mm-hmm. We get our peptides from, um, an amazing, amazing peptide company that’s here in Southern California. Yeah. Phenomenal. Tell me more about the rollout for this. I know today was the launch. Yes. Today’s the birthday, but what, what’s next? Yes. So from here, it, it’s just, you know, we, we will tackle the world, but we do work with some medical esthetician offices mm-hmm.
And dermatologists. But like I said, it’s, it’s also, um, good for consumer everyday use. Yeah. Amazing. But you can find us on routine skin.com. Perfect. So Ashley, last thing I want you to do, look into the camera, um, website, social media. How do people plug in with the brand and the continue to rollout? How do they pick up some?
Yes. So, uh, my email is going to [email protected]. You can find us on Instagram, Facebook, under Routine Skin, US. And you can [email protected]. Fantastic. If everybody watching at home, just so you know, we’ll definitely put some links in the show notes, so you can just click on the links and head right on over.
And speaking of the audience, if this is your first time with Mission Matters and you haven’t done it yet, hit that subscribe or follow button. This is a daily show. Each and every day are bringing you new content, new ideas, and hopefully new inspiration to help you along the way in your journey as well.
So again, hit that subscribe or follow button. And Ashley, thank you so much for coming on. Thanks.
