Adam Torres and Danielle Wiley discuss influencer marketing.
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The influencer marketing landscape has matured over the years. With this maturity has come a new way of doing business. In this episode, Adam Torres and Danielle Wiley, Founder & CEO of Sway Group, explore how influencer marketing has evolved, becoming a reliable source of reaching new audiences for many brands.
About Sway Group
Sway Group is your full-service partner for exceptional, influencer-driven content marketing.
We work with you to understand your business needs, campaign KPIs, and target consumer mindset in order to develop a comprehensive program that will produce the results you’re looking for. Our influencer network, The Sway, is comprised of over 100,000 influencers from a variety of content verticals – parenting, DIY, food, beauty, fashion, design and more — with over 25,000 signed up for paid opportunities in our platform.
All campaigns are powered by our influencer platform, which allows our influencer management team to provide a complete picture of the influencers’ audience demographics and historical performance prior to a program’s start and then accurately measure program performance with first-party data from included platforms. From research and influencer management to content strategy and reporting, we are right there with you every step of the way.