Adam Torres and Danielle Wiley discuss influencer marketing.

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Show Notes:

The influencer marketing landscape has matured over the years. With this maturity has come a new way of doing business. In this episode, Adam Torres and Danielle Wiley, Founder & CEO of Sway Group, explore how influencer marketing has evolved, becoming a reliable source of reaching new audiences for many brands. 

About Sway Group

Sway Group is your full-service partner for exceptional, influencer-driven content marketing.

We work with you to understand your business needs, campaign KPIs, and target consumer mindset in order to develop a comprehensive program that will produce the results you’re looking for. Our influencer network, The Sway, is comprised of over 100,000 influencers from a variety of content verticals – parenting, DIY, food, beauty, fashion, design and more — with over 25,000 signed up for paid opportunities in our platform. 

All campaigns are powered by our influencer platform, which allows our influencer management team to provide a complete picture of the influencers’ audience demographics and historical performance prior to a program’s start and then accurately measure program performance with first-party data from included platforms. From research and influencer management to content strategy and reporting, we are right there with you every step of the way.

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Adam Torres

Adam Torres is Host of the Mission Matters series of shows, ranked in the top 5% out of 3,268,702 podcasts globally. As Co-Founder of Mission Matters, a media, PR, marketing and book publishing agency, Adam is dedicated to amplifying the voices of entrepreneurs, entertainers, executives and experts. An international speaker and author of multiple books on business and investing, his advice is featured regularly in major media outlets such as Forbes, Yahoo! Finance, Fox Business, and CBS to name a few.

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