Sharing Your Brand Story with Farhana Cannon

Adam Torres and Farhana Cannon discuss social media and branding.

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Show Notes:

Sharing a brand story can be one of the most important things for companies to consider. But how many companies do this well over multiple channels including social media? In this episode,  Adam Torres and Farhana Cannon, CEO & Founder iMedia Exposure, explore what it takes for a company to successfully share a brand story.

About Farhana Cannon

Farhana Cannon, founder of iMedia Exposure supports brands in attracting and converting their perfect client online.

She has 17 years of in-depth marketing experience working with numerous speakers, coaches, lifestyle, and luxury brands. She brings a unique and profitable outcome to all of her campaigns. She specializes in creating innovative marketing strategies, plans, and curated brand content. She loves working and partnering with people + brands that are passionate about what they do. Some of the brands, she worked with include the Board of Tourism of Barbados, National Petroleum, KIND Healthy Snacks, Venn Negotiation, as well as many other startups and established brands. She focuses on working with Speakers, Business Coaches, Lifestyle + Luxury Brands. She has been speaking on stages and training entrepreneurs on how to effectively utilize digital marketing as a sales and marketing tool, since 2012. She has spoken in over 50 events in 6 countries— and counting.

She has spoken at several events such as the Small Business Expo, Inspiration2020, Rainmaker, Platinum Speaker Camp, Brand Elevation Boutique, & WIN University. Farhana loves to travel and help businesses grow. Currently she is training for the NYC marathon for Home Base, a Red Sox Foundation and Massachusetts General Hospital Program. This program dedicated to healing the invisible wounds for Veterans, Service Members and their Families. Farhana curates personal and professional brand strategy. She enjoys working closely with all of her clients to fully understand their brand message and relay that on to their customers in the most impactful ways.


• Marketing Plan Creation
• Social Media Management
• Branding
• Content Creation
• Email Marketing
• Website Design
• Graphic Design
• Styling Services

Get a Complimentary 20 min Brand Analysis by going to bit.ly/yourstrategy20 

About iMedia Exposure

iMedia Exposure is a strategic creative company that helps brands find their purpose and creative spirit. They believe that purposeful brands can both drive cultural relevance and good business.

They help their clients engage with their community and customers, as well as engage potential new exposure and business. They create customized marketing strategies and programs for each of our clients, with their goals and budget at the forefront. If your company is ready to embrace social marketing; they’re here to develop a social strategy that actually impacts your bottom line. They develop brand concepts and integrated communications that help their clients stand out, connect with customers, and stay relevant. They offer branding, marketing plan creation, social media marketing, and content creation. They provide clients with training, coaching and/or done for you programs.

They also offer graphic design, photography, and video services, which allows them to create captivating imagery and media to support your business’s campaigns and initiatives. They utilize the latest practices in digital marketing, event marketing, content marketing, and influencer marketing to ensure their clients have a cohesive message and story throughout all consumer touch-points. Impress existing and potential customers with a professional look, brand aesthetic, and message by bringing the “social media experts” onto your team today! 

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