Do you want your business to thrive without you?
Are you considering launching something new in your 4th quarter?
In this episode, my guest, Paige Arnof-Fenn and I dive deep into the world of branding and how that can help you succeed professionally and personally.
Our conversation highlights branding as a promise of a consistent experience, vital for making a business stand out. We discuss the significance of both personal and corporate branding, conducting a communications audit and SWOT analysis to understand brand perception and its position in the market. Personal branding is a key theme and is essential for anyone looking to differentiate themselves and establish a strong online presence.
Paige Arnof-Fenn shares a bit about how she established her company name and the importance of creating a memorable business name and understanding customer psychology for branding success.
Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a global branding and digital marketing firm whose clients range from early stage start-up to Fortune 500 companies including Colgate, Virgin, Microsoft and The New York Times Company. She was formerly VP Marketing at Zipcar and VP Marketing at Inc.com. Prior to that she held the title of SVP Marketing at Launch Media, an Internet start-up that was later sold to Yahoo.
Arnof-Fenn has also worked as a special assistant to the chief marketing officer of global marketing at The Coca-Cola Company and held the position of director of the 1996 Olympic Commemorative Coin Program at the Department of Treasury.
Arnof-Fenn is a founding Board member of Women Entrepreneurs in Science & Technology and she is the past Board Chair of the Alumni Board of Stanford University. She was the Appointed Director for Harvard Business School on the Harvard Alumni Association Board, which governs all the schools across the university. She is also the former Vice President of the Harvard Business School Global Alumni Board and the only woman Chair of the Board of Trustees of the Sports Museum at the Boston Garden, is an advisor to several early stage private companies and non profit organizations and is also a 3 time past president of the Stanford Club of New England which serves alumni in a 5 state region. She holds an undergraduate degree in economics from Stanford University and an MBA from Harvard Business School.
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