Adam Torres and Megan Cunningham discuss strategic communications for brands.
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Show Notes:
Brands have a unique opportunity to connect with audiences like never before. Advancements in analytics spell opportunity for those who understand how to segment their audiences. In this episode, Adam Torres and Megan Cunningham, CEO and Founder of Magnet Media, explore what it takes to strategically tell a brand’s story.
About Megan Cunningham
Megan Cunningham founded Magnet Media as a pioneer in brand storytelling. Magnet’s mission is to tell stories that matter. As a strategic studio, they use storytelling and data to drive measurable outcomes for brands. Clients include: Google, Adobe, Chase, Airbnb, IBM, Goldman Sachs, CitiGroup, Carbon, The TED Talks, Politico, Blackrock, TIAA, YouTube, MIT Tech Press, and more.
As an industry leader, Megan’s been featured in The New York Times, The Huffington Post, CNN Business and Forbes. She’s spoken at The Sundance Film Festival, The Tribeca Film Institute, The Wharton School of Business, The NYU Stern School of Business, CES, NAB, SxSW and was the keynote speaker at The NewTV Kongress in Hamburg, Germany and the Stareable Festival 2019 in Williamsburg, Brooklyn. She was recognized by Cynopsis as a Top Women in Digital and is the author of The Art of the Documentary, in its 2nd edition. From its inception, Magnet Media has been dedicated to diversity and inclusion in the media industry. Megan mentors 2 groups: female directors via Chicken & Egg Pictures and female founders, through Rent the Runway’s Project Entrepreneur.
Megan has also served as a mentor at The MacArthur Institute’s Producer’s Institute at The Bay Area Video Coalition, and been a board member of both Global Giving and New York Women in Film & TV, as well as a NYWIFT Power Player. She completed the Punch Sulzberger Fellowship at the Columbia School of Journalism, and is a graduate of Swarthmore College. She’s also a founding partner of Marketers that Matter, the Forbes Agency Council, and is a Founding Member of CHIEF.
About Magnet Media, Inc.
They’re an end-to-end strategic studio with a proprietary THINK / MAKE / REACH approach to helping brands maximize the impact of their communications with digital storytelling solutions. To learn how MAGNET MEDIA can help with your video content strategy, development, production, and distribution, contact info@magnetmediafilms.com or (646) 486-7109.
Connect with them:
Twitter – www.twitter.com/MagnetMediaInc
Instagram – www.instagram.com/magnetmediainc
Blog – www.magnetmediafilms.com
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