Adam Torres and Theron Whitney discuss the trade show industry.
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The trade show industry is responsible for $100 billion dollars in national GDP plus billions more in support of the travel, hotel, tourism and restaurant industries nationwide. In this episode, Adam Torres and Theron Whitney, Vice President, Co-owner at Xibeo, explore current trends in the trade show industry and how Xibeo is helping businesses tap into this market.
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About Theron Whitney
Working with companies to build a bigger brand awareness at trade shows and can assist on a wider spectrum offering solutions for general marketing of one’s company or brand.
He has worked in thier shop building exhibits from scratch, booth design, and assisting with graphic design. He also have extensive knowledge on trade show logistics and managing client’s booths at shows.
Recently their company has expanded its capabilities in designing and building out commercial interiors for restaurants, retail, and corporate lobbies.
Specialties: Designing customized, affordable exhibits that are light weight, modular and cost effective while maintaining a custom appearance for purchase or rent.
When choosing an Exhibit Builder to assist in your trade show program’s success, be sure to put your trust in a company that is willing to be involved early and often, who will listen to your needs and pain points, who are willing to think outside the booth-building box and take an involved role in your company’s program. At Xibeo, thier goal is to move beyond the role of vendor to becoming an invaluable partner in your success.
Whether you are a seasoned marketing professional or new to the industry, thier staff of trained professionals will work closely with you to ensure you are making all the right decisions for a successful trade show or event. They achieve this by offering:
Award winning designs: Thier team of exhibit designers reinforces and elevates your brand through a multitude of experiential platforms utilizing state of the art computer technologies and artistic techniques.
Full turn-key service: From the initial design and production of your exhibit, to show logistical support, storage and exhibit management and maintenance between shows, Xibeo is there for you every step of the way.