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What does it take to turn a living room side hustle into a $55 million franchise empire? For Shannon Wilburn, it took grit, scrappiness, and a few near-trainwreck moments along the way. In this episode, Marley Majcher sits down with the powerhouse behind Just Between Friends to unpack her wild journey from selling secondhand baby clothes with friends to building a national brand with over 150 locations—and nearly losing it all when the business grew too fast for its own good. Shannon gets real about the near-bankruptcy nightmare, how she fixed her business before it collapsed, and why she walked away from a private equity deal that could’ve doubled her payday.
Marley and Shannon break down the biggest mistakes entrepreneurs make when scaling a business, why so many franchise owners fail, and the real reason Shannon sold her company in 2022. Spoiler: It wasn’t just about the money. They also dig into the business of consignment, why secondhand shopping is thriving more than ever, and whether Just Between Friends could ever go head-to-head with Poshmark and The RealReal.
This episode is packed with hard-earned business wisdom, bold moves, and no-BS lessons for anyone looking to scale a brand—or avoid a total financial disaster. Whether you’re an entrepreneur, franchise dreamer, or just love a great success story with a few bumps along the way, this conversation will have you hooked from start to finish.
To learn more, visit:
https://thepartygoddess.com/
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/marley-majcher/
