The Future of B2B Marketing Function with Jasmeet Sawhney

Adam Torres and Jasmeet Sawhney discuss B2B marketing function.

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Show Notes:

B2B marketing function is evolving. In this episode,  Adam Torres and Jasmeet Sawhney, Global Head Of Marketing at Axtria, explore the future of B2B marketing function.

About Jasmeet Sawhney

Jasmeet is a marketer with deep roots in technology and data analytics.

He is currently Global Head of Marketing at Axtria. Earlier, Jasmeet was CEO of YibLab, which was one of the fastest growing marketing technology and solutions provider, ranked Top 50 among fastest growing companies in NJ. The company combined data, technology and the art of storytelling to help clients make the most effective use of their marketing and sales budgets.

Jasmeet has over 19 years of experience building and scaling marketing operations for both small and large companies. He is an investor, advisor and mentor to startups and incubator programs, and is often quoted in media & trade publications. He has received several company and individual awards including Inc 500, Deloitte 500, Fast 50, Future 50, Red Herring, NJBiz Business of the Year, Top CMO, Forty Under 40, and many more.

About Axtria

Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. They help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. They are acutely aware that our work impacts millions of patients and leads passionately to improve their lives.

Since their founding in 2010, technology innovation has been our winning differentiation. They continue to leapfrog competition with platforms that deploy Artificial Intelligence and Machine Learning. Their cloud-based platforms – Axtria DataMAx™, Axtria SalesIQ™, Axtria InsightsMAx™, and Axtria MarketingIQ™ – enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. They help customers in the complete journey from Data to Insights to Operations. With customers in over 75+ countries, Axtria is one of the biggest global commercial solutions providers in the Life Sciences industry. They continue to win industry recognition for growth and are featured in some of the most aspirational lists – Inc. 5000, Deloitte Technology Fast 500™, NJBIZ Fast 50, SmartCEO Future 50, Red Herring 100, and several other growth and technology awards.

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