The Importance of Originality in Business and Life with Itamar Cohen

Adam Torres and Itamar Cohen discuss originality in business and ZIPIT.

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Show Notes:

Original ideas in life and business are important. In this episode,  Adam Torres and Itamar Cohen, Co-owner and CEO at ZIPIT, explore the ZIPIT story and Itamar’s entrepreneurial journey.

About Itamar Cohen 

ZIPIT® is a breakthrough bags-and-cases design house that makes original, fun, affordable and high-quality products, with patented designs. The company was born from a need to create a truly original and authentic brand; one that stands out in a generally uninspiring mass market. Their core belief is simple: Encouraging customers to be creative and innovative cannot be done while copying others.

Always original, each and every ZIPIT® design begins with a blank piece of paper and a promise to excite the imagination, bring a smile to their customers’ faces, and ignite their passion to fulfill their own ideas. In a few short years, ZIPIT® has built up a global customer base resulting in its products being carried by many of the world’s leading retailers. From its offices in Boston, Neuwid, Tel Aviv and Xiamen, the ZIPIT® team is honored to serve its customers in over 60 countries around the globe. By creating products that are smart, colorful, and imaginatively designed, they aim to share their vision with people all over the world, infuse them with sheer joy, and encourage them to unzip their own ideas without holding back.

Visit: www.just-zipit.com 


Founded in 2006 as the result of a young Israeli design student’s project, ZIPIT has grown into a world leading design house. It all started with a bag made up of a long formless zipper. It zipped up into a useful and witty bag, and unzipped into a single length of zipper. This creative idea launched a much broader mission: to help unlock the extraordinary talents, originality and potential of people. ZIPIT is recognized for its inventive sewing techniques, use of materials, and highly durable and quality products, combining clever entertaining designs at very affordable prices. With headquarters in Tel Aviv, Israel, a manufacturing, development & design center in Xiamen, China and Sales office in Massachusetts, U.S.A and Germany ZIPIT has built an extensive worldwide customer base resulting in its products being carried in many of the world’s leading mass merchants. ZIPIT products are featured in several TV advertisements and publications worldwide and won numerous design prizes for its patented, highly innovative designs. The working environment is dynamic and creative, and a perfect fit for someone interested in making a meaningful contribution to a fast-growing, successful company.

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