In this episode of “I Eat Vibes for Breakfast,” Juliana Hale welcomed Doc Watson, the CEO and co-founder of Reflection Music Group, a company he built with Derek Miner. Doc’s military background has played a significant role in his success in the music industry. During the podcast, they discussed various topics such as AI songs, their love for ginger in smoothies, and Doc’s growing ginger story.Doc and Juliana discussed AI and its potential impact on humanity. Doc expressed his concerns about the unregulated and unknown origin of AI algorithms in creating music. They also talked about their favorite areas of expertise in the music industry. Juliana likes ideation and marketing, while Doc feels that creating a connection between the artist and the audience leads to longevity in the music industry.
The importance of releasing music consistently to create momentum and open doors was another topic they covered. They advised independent artists to give themselves enough time to promote their music before investing in PR or other marketing initiatives. Doc also warned against working with the wrong people, getting burned out, and losing confidence and trust. The benefits and challenges of using TikTok as an artist were also discussed. Doc stated that TikTok can be a great opportunity for independent artists to reach new audiences, but it can also be mentally draining when posts don’t get the expected attention. Juliana agreed and noted that consistency, availability, and having a place where people can connect with the artist is key.
Doc explained the benefits of signing to an independent label, where they take a personal interest in the artist’s career. He also addressed the negative misconception around labels and artist relationships. He shared his experience of signing their first deal with a 90/10 split in the label’s favor, which was heartbreaking to realize they wouldn’t make any money because they had to recoup off of 10.
Doc talked about how his military background made him think that everyone was thinking the same way as him, but he realized that everyone has their own perspective, and their version of a win might look different than his. Overall, the episode provided a fascinating insight into the music industry and offered valuable advice for independent artists.
- Who is Doc Watson
- The Rise of AI-Generated Music
- Benefits of Ginger
- Doc Watson’s Journey in the Music Industry
- Releasing Music Consistently
- TikTok can be a Great Opportunity for Independent Artists
- Signing to an Independent Label can be Beneficial
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