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The Role of Analytics in Social and Digital Marketing with Vanessa Shanahan

Adam Torres and Vanessa Shanahan discuss the importance of analytics.

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Show Notes:

Having a sound social and digital marketing strategy is essential for businesses in today’s marketplace. Are you combining analytics and key measures as part of your overall game plan? In this episode, Adam Torres and Vanessa Shanahan, Digital Analytics and Strategy Executive, explore how analytics can be used to optimize marketing strategies.

About Smarty Social Media

A social agency combining content creation with strategic marketing expertise that will grow your business and ignite your audience into action. Our strengths lie in interactive marketing solutions, digital public relations, clever content creation and meaningful social conversations with consumers and influencers to build brand awareness, foster online communities, and drive online conversations. No matter the brand, product, service, or sector, we can customize a social media strategy to complement or ramp up existing marketing efforts through a clever mix of cohesive content, bullet-proof social marketing tactics, and buzzworthy influencer programs to ignite positive word-of-mouth and deliver measurable result.

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