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“Why” does reality seem so vague with all the hype in free advertisements, products and services? We often trust the words of others without doing the research for ourselves. AI was created to generate faster results and clever answers for our busy lives. Just because the answer is given doesn’t mean the truth has not been altered. Reading the fine print is the beginning to receiving the lessons learned. 

Ginette Collazo, Ph. D., is an Industrial-Organizational Psychologist with more than 20 years of experience specializing in Engineering Psychology and Human Reliability. These disciplines study the interaction between human behavior and productivity. She has held positions leading training and human reliability programs in the Pharmaceutical and Medical Device Manufacturing Industry.

More than ten years ago, Dr. Collazo established Human Error Solutions (HES), a Florida-based boutique consulting firm. She has been able to position herself as one of the few Human Error Reduction Experts worldwide. HES, led by Dr. Collazo, developed a unique methodology for human error investigations, root cause determination, CA-PA development, and effectiveness that has been implemented and proven amongst different industries globally. This scientific method has been applied to critical quality situations and workplace accidents.

Ginette Collazo, Ph. D. is the author of the book Human Error: Root Cause Determination Model, published in 2008. She is also a speaker at significant events like Interphex, FDAnews Annual Conference, Global Conference on Process Safety, International Conference on Applied Human Factors and Ergonomics, and of course, the Pharmaceutical Industry Association.

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