Trends in PR and Social Media with Nikki Little

Adam Torres and Nikki Little discuss PR and social media trends.

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Show Notes:

Social media and PR are two vital tools for businesses. Are you using these vehicles correctly? What about the latest trends? In this episode, Adam Torres and Nikki Little, VP of Strategy at Franco, explore social media trends that businesses should be aware of in 2020.

About Nikki Little

I have experience in strategic planning/counsel, traditional media/blogger relations, online marketing, content marketing, social media strategy development, social advertising, digital analytics/reporting, community relations, crisis communications, branding, advertising and event planning. I’ve worked with local, national and international companies in various B2C and B2B industries, including health care, nonprofit, auto/tech, entertainment, restaurants, financial and retail.

I publish a bi-weekly e-newsletter called The MichComms Report (https://nikkilittle.com/michcomms-report/) that serves as a job, events and news resource for more than 900 communications professionals in Michigan. I’m also on the Impact100 Oakland County executive communications committee, and I’ve helped organize and promote local conferences and events.

Additionally, I’m a contributing blogger for Crain’s Detroit Business on a variety of communications-related topics and frequently speak on the topics of PR/social media.

Specialties: Traditional media and blogger relations, content development and strategy, community relations, strategic planning and communications, creative thinking, management, internal communications.

About Franco

We are an integrated communications agency that builds strategic programs for B2B and B2C clients in a variety of industries with a local, national and global reach. Our integrated programs include a wide range of PR, marketing and digital services. Franco serves organizations in the healthcare, consumer, nonprofit, professional services, automotive and technology industries. We deliver “big agency” programs while simultaneously being flexible, attentive and nimble – a benefit of being a smaller agency. Our programs center around two core elements: data-driven and people-powered. We put this into practice by combining analytics and insights with relationships and instincts. These concepts work in harmony together and are the essence of the Franco difference. You won’t get one without the other.

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