Adam Torres and Ruben Dua discuss sales.
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Show Notes:
Incorporating video into an organization’s sales process can quickly enhance sales results. In this episode, Adam Torres and Ruben Dua, Founder & CEO of Dubb, explore how Dubb is helping companies increase revenue through the power of video.
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About Dubb
Dubb is the sales operating system that helps SMB to Fortune 500 teams scale revenue with the power of data, automation, and video. Dubb is the sales operating system that gets you more connections, conversations, and conversions. The platform includes everything you need to make an impact in your sales including video messaging, email/SMS campaigns, workflows, and a CRM replacement or add-on. Get the Dubb mobile app, desktop app, Chrome Extension, and website dashboard to increase your sales today.
Full Unedited Transcript
Hey, I’d like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you’d like to apply to be a guest in the show, just head on over to mission matters.com and click on BR Guest to apply. All right, so today I have Ruben Dua on the line, and he is CEO and founder over at Dub.
Ruben, welcome to the show. Well, thank you so much. Really appreciate it. All right, Ruben. So excited to learn more today about Dub which is a video communications platform that lets you create and share trackable screen and camera videos and who doesn’t like videos. So excited to get into this today, and I understand you’re also a, a podcast host and an author whole lot going on, and we’re gonna get into that.
And just to get us kicked off, we’ll start this episode the way that we start them all with our mission matters minutes. So Ruben, we at Mission Matters, we amplify stories for entrepreneurs, executives and experts. That’s our mission. Ruben, what mission matters to you? You know, this is such a good question.
I think it’s so important to start with, with our mission because it really, it really taps into ultimately why we’re here and what our purpose is. And I think that to, to attain and to, to figure out what our purpose is, that’s a whole journey in and of itself. And then to figure out how to communicate it.
In a simple way. That’s a whole nother thing. And I, I’ll do the best that I can, but I’m not claiming to be an expert here. You know, over 20 years ago, I sort of realized that video was, was the future. It’s the future of business. It’s the future of entertainment. You know, I had this vision of what the, what the future would look like.
And to a certain extent, I think I was, I was right. Which may have been obvious or maybe not. Back then it was very difficult for an individual to record video live or pre-recorded because the technology just simply wasn’t there. The internet just did not have the ability to stream video the way that it does now that, you know, potentially we take for granted.
And I think the single problem that I sort of decided to dedicate my life to was this idea of letting people communicate with video in a comfortable. In a professional, in a repeatable fashion a way that people can just click record. That’s the name of my book. And we’re living that dream now. So, you know, I, I’ve, I’ve filled with gratitude every single day that I can help people.
As a CEO and founder of a software company, dub.com, p uvv.com, where people can quickly record a video. They can record a video from their phone or their screen, their webcam, any. Any device they’d like and then figure out a way very quickly to embed that into an email or build an instant landing page and then send that to someone over SMS or LinkedIn or broadcast email broadcast to sms.
A crm. Pretty much any way you can, you can imagine. And even beyond that, upload to YouTube or, or social media. And my mission has not really changed. You know, I’m here and I’m dedicated to help people. To communicate with video. Why? Because it works better. It’s more visual, it’s more engaging. It drives more conversions for the folks that are looking for sales growth.
This is a pod business podcast, I presume. We’re, we’re talking about that a lot. Mm-hmm. And you know, I want to encourage people to grab a free account to dub dub.com and just see what happens and send it to a couple of your prospects or your partners, and watch the world open up to you as you, as you communicate with video.
Man, I’ll tell you, it’s a great story and one that I’m, I’m happy to bring to my audience. I’m a, I’m a big fan of video and I can say that in our business, so we, we use quite a bit of video and I think about some of the early days of, you know, when I worked in, in sales and I think about like doing phone work and being on the phone and I think about, man, what a, what a difference it would’ve made even back then.
To have video and to be able to communicate with people. I know you mentioned that you work with quite a bit quite a few companies as well in helping their sales teams and allowing them to communicate through video. Can you maybe dive into that a little bit and tell, maybe give us some use cases on how people are using it?
Well, yeah. I think we’re one of those companies that, that definitely benefited from the, the pandemic. As challenging as it was for, for many of us we, we, we all realized that you know, we need to be able to communicate from our homes, and now we’ve decided to make that our new reality. Whether it’s working from home or whether it’s, you know, pitching clients in a demo call on Zoom or, you know, whether it’s just connecting with, with our existing partners you know, we can do this all in a synchronous or, or asynchronous way.
So I think, you know, globally speaking, anyone that wants to pre-record a video, You know, what we always like to say is, instead of having a 30 minute video record, a 32nd video using dub, that’s one of our, one of our slogans, which people mm-hmm. Kind of chuckle at, but you know, to a certain ex extent, it’s true because, you know, we all know that in a Zoom call, in a te teleconference, there’s a lot of stream of consciousness that can happen that might not be completely.
You know, productive. It’s the new, it’s the new form of a water cooler. When we meet in Zoom, we kinda hang out, you know, which is fun and it’s good for our mental health and it’s good for camaraderie. But you know, sometimes, you know, we’re looking for more efficiency. We’re looking to maximize our time, and ultimately we’re looking to scale our efforts and to get more conversions.
So first and foremost, I think it’s anyone that wants to save time and make money. That’s what we love to say. But I think very specifically, you know, I think folks in sales folks that have some sort of a pipeline or sales goals or have a sales team underneath them, you know, we see a lot of real estate agents, a lot of insurance agents, mortgage, you know, we see sort of enterprise kind of sales leaders, vp C ceo.
And then we see, you know, mom and pop small businesses, you know, our businesses range from you know, a, a solo solopreneur all the way to Fortune 500 clients. And our sweet spot is in that sort of 20 to a hundred person team. For, for any of the industries that I mentioned. Yeah, that’s great.
And I, and I think that the, the, the difference, and I want you to go in, cuz obviously I’ve, I’ve looked at your website, I see some of the features, but I think there’s different ways to do video. So sometimes people may think, oh, well video, like, you know, they have some. Communication software or something else, but they’re not effectively like using it to go through it, you know, other than some of the basic things.
But I’ll just read a couple of these from our, from our from your website based on what I’m seeing, even on the pro plan, which looks like it’s the, the popular one here, I mean teleprompter scripts, call to actions, playlist, presets, email, SMS campaigns a Biolink QR codes video chat portfolio pages.
I don’t even, I’m gonna be upfront, Ruben, I don’t even know what all of these things mean, but when I see portfolio pages, showcase pages, cr like all the integrations that you have, like there’s doing video, but then, and, and now as I’m digging into your platform, there’s a whole nother level of. Doing video and, and what it can entail?
Like what’s the vision for this thing? Well, I think that when, when people used to ask us, it doesn’t happen as much nowadays. Mm. But when people used to ask us, I love video, or YouTube’s not really for me. Mm-hmm. We, we’d be like, well, wait a minute. YouTube is, is video and it’s absolutely video and it’s probably the world’s best video platform for entertainment and education.
Right. Yeah. YouTube University, right. However, you know, there’s, there’s this new form of communication that’s taken place, which is, you know, this idea of sending a video message. And a video message simply means I’m recording a, an asynchronous video that I can, that I can send to someone over email, LinkedIn, sms, crm, you know, any channel that I’d like, and then have them be able to watch a video of me on a dedicated landing page with specific calls to action.
So visit my website, you know, book a spa on my podcast. Mm-hmm. You saw that that’s how I booked my own podcast and how I booked my guest appearances. It’s through a dub video page. You know, book a time in a calendar. Fill out a form email. Send, send a message. You know, the sky’s the limit as to what the calls to action can be.
And, and the premise really, really here is to build that parasocial relationship. Allow people to see us in a video format and feel like they, they actually can connect with us like we’re making eye contact. Mm-hmm. Just because it’s digital does not mean that it’s not a real human experience between two individuals, you know?
So we always like to say, build a pair of social relationship. You know, by the time you get on a call with someone, they should say, wow, I feel like I already know you. I feel like I’ve seen you so many times on video. That I feel like you’re a celebrity or you’re a friend, or at least you’re someone that I would like to know, like, and trust.
Yeah, to totally. And I, and I agree and I can see that in, in, in the evolution of the way that we communicate over the last, you know, couple of years, especially with the pandemic and everything else. I feel like it’s sped up a lot of that. I know in the beginning I feel like in video especially, you know, go back a certain amount of years, I.
If you sent a video or video message or something to somebody else, like people weren’t not necessarily ready for that in all scenarios. Now though, to me it’s just commonplace, like, and if people aren’t using or incorporating it and they’re comp, especially in business and their competition is, to me that’s like losing a little bit of little bit of ground every time your competitor sends a video note or message to somebody versus.
Like just an email, which not saying you can’t send the, add the video to the email. There’s a lot of different ways to do it. But I wanna, I wanna switch focus a little bit here, Ruben, cuz I see that there’s quite a few other things you’re doing as well that all are all on brand and in your niche of really helping in people in their mission to get them on the video and to get their message out there.
But let’s start with your book. So click record. What was the inspiration for this? Well through my podcast Connection Loop which, you know, folks can, can check out on Spotify or Apple or Google Play where wherever you, wherever you consume podcasts. This was really a life changing experience for me because, you know, my process of, of interviewing, you know, hundreds, I think almost 300.
Plus interviews now I’ve done Wow. Congrat, congratulations. That’s a big deal. Hold on. I’m not gonna let you glance over that. I’m a big advocate of podcasting podcasters and people that stick with it, so Congrats. 300 is a big number. Yeah. So thank you so much for saying that. So it’s been a, it’s been a journey and it’s been years in the process and, you know, this has been, it was more educational than my mba.
I, I always say that. Mm-hmm. You know, and it was, Basically three. All that it took was the time. It didn’t cost the exorbitant of the, my graduate education cost. But I think that in this process, in interviewing so many people and you know, learning about, you know, what empathy means in sales and learning about, you know, how we can, you know, build a pair of social relationship with our prospects, how we can get people to know, like, and trust us, you know, how we can.
Learn better business metrics, you know, better unit economics, how we can acquire customers and maximize our profit margins. You know, through our return on ad spend and through our lifetime value. The, the information is infinite that I’ve acquired and, you know, this is just sort of an homage to all the people that I’ve had a chance to interview with and that have taught me frankly, and that have inspired me.
So, It’s, it’s an educational book, but I was very specific not to do any education on video or social media that would really quickly expire because that’s one of the biggest problems when you write a book about social media and you tell people how to record videos for TikTok. You know, on April 10th, 2023, because by the time the book comes out, you know, we’re doing 3D videos with augmented reality and, you know, the whole world has changed.
So, yeah, I was very specific to make the book as evergreen, as humanly possible, and really focus on how to improve our emotional quotient, you know, how to improve just overall as we are, as, as a communicator, as a business person, as a leader, as, as a follower, as a student. And just as a, as a humble human.
So, you know, click record, it’s on Amazon, check it out. It’s been a tremendous process for me. So huge gratitude to the people that, that let me interview them on the podcast. Let’s go further into the podcast. So tell us a little bit more about the format and cuz I want all of my listeners to go check it out for sure.
Tell me a little bit more about the format and really what the listeners can expect. Yeah, I think that, you know, having a podcast is, it’s one of the most powerful things. And you know, the, the, the problem with pitching folks or doing discovery calls with potential partners or trying to find a quote unquote fit, you can spend a lifetime on, on these calls.
And, you know, if you’re conversion rate of only one or 2% I don’t want to say it’s time wasted. You know, we can always learn something and who knows how our network can benefit us or how we can help people in the future. But at the same time, the great thing about doing a podcast is that it’s the gift that keeps giving, and it ultimately means that you’re never wasting time.
Why? Because you’re creating content and anytime you’re creating content, you’re putting information out there for people to find on YouTube. You know, I want to give a shout out to you for your podcast and for your. For your show, money Matters. You know, I, I encourage everyone to go to your YouTube channel, money Matters top Tips, and that’s on YouTube and to subscribe.
I, I know I just did. Connection Loop is all about building those connections and it’s been a tremendous journey. So, you know, we we’re on all the channels. We’re on social media, on YouTube. Anywhere that you can find us, we’re there. Yeah. And I think one of the, one of the interesting thing here at Ruben is and I tell people this all the time and it’s funny, is that once you understand what you just said about like, we about maximizing your time and about also like to me Now that I’ve got, like, I’ve been, what am we now?
Six years now so far in this, and I think I’m, I’m, I’m, I’m, I’ve got quite a few. Let’s just say the count of interviews is pretty high. And it’s funny to see that, like after all these years, especially when you do, like we’ve done reunion tours, we bring people back, we do other things, and you know, there’s only so much time in the day.
But what’s interesting to me is as you start building a catalog and other things start happening, as long as you’re. Focus really focused on the content and just trying to make it better and better, like people are paying attention. Like, and when, when you think about like a podcast where I think it’s really a unique format and where I, I always tell people this is, I’m like, if you do a podcast episode and if.
20 people listen to it, 50 people. Like that’s a big deal because if 50 people gave you their time and attention to actually do that, if you were standing in front of them, you know, doing a keynote speech or something, and 50 people were in the room, or a hundred people were in the room, like you would, you would like, that’s a big deal.
So same thing with your podcast. Like, so you don’t have to be thinking about some of these like, I mean, I, I’m not against other platforms. We do a ton on social media, what video views, other things like that. We do a ton, but I think the podcast is just a very intimate experience because the people that.
Listen to ’em are sticky. You won’t. And if you, if you combine some very basic things to that, to that formula, such as a newsletter or other things, and, and find different ways to add value like you did with, with your book Click Record, you’re finding other ways to add value to your community. That’s what build, it’s a, it’s a community that builds.
So when I see what you’re doing over at. Dub, I see your book, I see your brand. I see the podcast. I’m like, man, I’m just excited to watch the continued growth. I’m excited to see the brand continue to evolve. Cause all brands do it. They’re good ones, right? Like they’re gonna always be trying to get better.
Right? And to see like what the next steps are for you and and where you take this thing. So on that thought, Ruben, like what’s next for you? What’s next for the vision for this platform you’re building? Yeah, no, that’s a great question. And, and thank you, thank you for that, that compliment. I, I received that and appreciate that.
You know, one of the things that I just wanna recommend people since the podcast is about top tips. My top tip for hosting a podcast is that you can repurpose your podcast into shorter social media clips. So even, even though you do a 30 minute or a 60 minute or two hour podcast, that doesn’t mean that you can’t mind short clips from it.
So, just a encouraging You know, inspiring statement for folks. If you have not been able to activate your social media accounts because it’s a pain in the butt, you don’t like to record videos and publish them and go through that whole process, watch what happens when you start a podcast. Record long form content, and then outsource the editing of it and the publishing of it in short form so that other people can do all the work for you.
You have to show up on video and, and that is of course, my. Not the secret that I do for my social media channels. And it’s, it’s been a tremendous journey for me so I can focus on my work without having to spend all my time, you know, pushing buttons on social media, which is, which is fun, but it’s just not the best use of my time.
So, yeah. That’s awesome. You know, in terms of where people can connect with me and, and what’s next for me our goal is to, is to change the way that people communicate in business and to allow people in sales. To to, to get the success that they deserve by. Providing a mutually beneficial situation to people and really overcoming that, that trust hurdle that I think anyone in sales knows what I’m talking about, where it’s hard to get someone to pick up your phone call.
It’s hard to get someone to respond to your email. But hey, there might be value on the other side. So having video allows us to communicate more effectively and figure out what’s beneficial and what you know, we really should ignore justifiably. So if you don’t want to get ignored, Go to dub.com cause it’ll help you out.
That’s, that’s what we tell people and it works. You know, five years almost in, and, you know, 70,000 people have signed up to our platform. You know, we’ve, we’ve figured out out a couple of things and of course we’re still, we’re still learning. My social channels, Ruben Doa, Instagram, Ruben doa LinkedIn TikTok, you know, I’m, I’m kind of where you need to be.
Yeah. That’s great. Well, Ruben, it has been great having you on the show today. And to, to the audience as always we’re gonna put all those, all those links so that you can follow Ruben and check out, check out the platform just by clicking on the links in the show notes. And speaking of the audience, if this is your first time listening to a Mission Matters episode or engaging with the platform, it’s all about bringing on business owners, entrepreneurs and executives, and having them share their mission the reason behind their mission, and really what we can all learn from that.
So we can all grow together. Best type of content that sounds interesting or fun or exciting to you. We welcome you hit that subscribe button because we have many more mission-based individuals coming up on the line and we don’t want you to miss a thing. And Ruben, really, it has been a pleasure. Thanks for coming on the show today and wishing you much more continued success.
Thank you. Thank you so much. Appreciate it.
